The Master's Degree in Data-Driven Marketing, with a specialization in Customer Experience, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.
Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.
The 1st year of the Master’s corresponds to the Postgraduate Program in Customer Experience – for more information about the Postgraduate Program, click here.
Applications for the 2026/27 academic year are now closed. Applications for the 2027/28 academic year will open in January 2027, and further information will be published shortly. If you would like to continue investing in your professional development this year, explore our programs with applications open until October 29th, available here.