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Marketing Analytics & AI Webinar: How to Turn Data into Growth, Engagement, and Sales

01 Jul, 2026
18h30
Online

Marketing Analytics & AI Webinar: How to Turn Data into Growth, Engagement, and Sales

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About the Event

In an increasingly data-driven context, understanding and applying Marketing Analytics and Artificial Intelligence is essential to drive results and create more relevant consumer experiences.

On July 1, 2026, NOVA IMS will host the webinar “Marketing Analytics & AI: Turning Data into Growth, Engagement, and Sales,” an online session, held in Portuguese, focused on the latest trends and practices in Marketing Analytics and Artificial Intelligence.

Associated with the Executive Master’s in Marketing Analytics at NOVA IMS, this webinar will bring together NOVA IMS and industry experts to explore how data can be turned into strategic decisions, supporting growth, engagement, and sales performance.

Registration is free but required.

Program

Partners

  • Greenshift (2)
  • Greenshift (4)
  • YADAYADA (1)

Speakers

  • avatar
    Paulo Rita
    Full Professor at NOVA IMS
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  • avatar
    Diego Costa Pinto
    Associate Professor at NOVA IMS
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  • avatar
    Felipe Gusmão
    Nestlé
  • avatar
    Margarida Costa
    Plot Content / YadaYada

Registration Form

Please fill the form bellow to register for the event.

Location

This webinar will take place online.

The access link will be sent to registered participants on 30 June.