NOVA Information Management School (NOVA IMS) is launching seven new Executive Master’s programs, developed in partnership with more than 40 companies and organizations, for professionals seeking to strengthen their skills in data, artificial intelligence, digital transformation, and new decision-making models.

The new offering responds to a context in which organizations, brands, public institutions, and cities are under increasing pressure to make decisions faster and in more uncertain environments. While experience remains essential, the growing integration of artificial intelligence into work processes, the rise of automation, and the need to redesign operating and decision-making models are changing how organizations work. Leading today requires the ability to interpret data, understand technology, and apply it with judgment.

Designed for working professionals, the Executive Master’s programs are structured to meet a growing demand for skills that connect data, technology, decision-making, and leadership. The programs run for two semesters and combine practical application, real-world projects, and direct engagement with concrete organizational challenges.

The new offering covers seven areas where this transformation is already taking place: Marketing Analytics, Public Policy and Data Intelligence, Smart Cities and Urban Analytics, Fintech, Digital and Decentralized Finance, Artificial Intelligence for Business, Data-Driven Innovation and Entrepreneurship, and Data-Driven Organizations.

“Data does not replace experience. It makes it stronger. These Executive Master’s programs were created for professionals who already make decisions every day and want to do so with more context, more tools, and greater impact — within their teams, their organizations, and society,” says Miguel de Castro Neto, Dean of NOVA IMS.

A practical learning experience aligned with market needs

Developed in collaboration with more than 40 partner companies and organizations, the new offering strengthens NOVA IMS’s connection to the market and ensures training aligned with the problems, decisions, and opportunities professionals face in their roles today.

The connection to NOVA Analytics Labs, NOVA IMS’s hub of laboratories, reinforces the applied nature of these programs by bringing participants closer to projects, knowledge, and real-world challenges in the areas in which they will work.

The learning experience is supported by EDGE – Educational Design for a Global Experience, NOVA IMS’s pedagogical strategy, and by the Bridge Room, a hybrid learning space that enables students who are occasionally unable to attend in person to follow the course with an experience equivalent to an in-person session.

The Executive Master’s programs are intended for professionals with at least five years of experience in the program area, or in related areas. Candidates must hold a bachelor’s degree and be proficient in English. Applications are open, and classes are expected to begin in September 2026.

About the Executive Master’s programs

The Executive Master’s in Marketing Analytics prepares professionals to transform data, artificial intelligence, customer insights, and metrics into more effective and measurable growth strategies.
Partners: Ivity; Nestlé Business Services; OutSystems; Plot; First Five Consulting; Vision Box.

The Executive Master’s in Public Policy and Data Intelligence focuses on the use of data analysis and data intelligence in the design, implementation, and evaluation of public policies.
Partners: AMA; Municipality of Alenquer; COTEC Portugal; IAPMEI; Statistics Portugal; IPQ; OesteCIM.

The Executive Master’s in Smart Cities and Urban Analytics applies data and technology to mobility, energy efficiency, sustainability, and smart governance.
Partners: Lisbon Metropolitan Area; Porto Digital; OesteCIM; Esri Portugal.

The Executive Master’s in Fintech, Digital and Decentralized Finance explores the transformation of the financial sector through blockchain, crypto-assets, DeFi, regulation, risk, and artificial intelligence.
Partners: 3 Comma Capital; Fidelidade; Legistabela; Metafiscal; Onstep Consulting II; Similarvalue.

The Executive Master’s in Artificial Intelligence for Business focuses on the strategic application of artificial intelligence to the development of products, services, and business solutions.
Partners: DareData; Data Masters; Generali Tranquilidade; Jerónimo Martins; Future Healthcare; Mind Over Data.

The Executive Master’s in Data-Driven Innovation and Entrepreneurship uses data, advanced analytics, and artificial intelligence to identify opportunities and develop new business models.
Partners: 3cket; Ageas; Lisbon Association for Innovation and Entrepreneurship; DareData; Impresa; Ivity; JMV; Plot; Tema Central.

The Executive Master’s in Data-Driven Organizations prepares professionals to lead more analytical, efficient, and data-driven organizational cultures.
Partners: Arquiconsult; BI4ALL; GUSP; Jerónimo Martins; Unipartner.

Further details are available on the Executive Master’s programs page.