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Biografia

Ana Rita Gonçalves é estudante de doutoramento na NOVA IMS na área de Gestão de Informação, com especialização em Marketing Baseado em Dados. Tem uma licenciatura em Economia pela Faculdade de Economia e Gestão da Universidade do Porto, bem como um mestrado em Gestão pela Nova School of Business and Economics. Os seus interesses de pesquisa centram-se no comportamento do consumidor, inteligência artificial e neuromarketing.

Publicações Cientificas

Gonçalves, A. R., Pinto, D. C., González-Jiménez, H., Dalmoro, M., & Mattila, A. S. (2025)

Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression. Journal of Business Research, 186, 1-16. Article 114974. https://doi.org/10.1016/j.jbusres.2024.114974

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024)

Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024)

The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689

Gonçalves, A. R., Pinto, D. C., & González, H. (2024)

From Regret to Subscription: The Consequences of AI Classification Failures on Streaming Platforms. In Proceedings of the European Marketing Academy (pp. 1-10). Article 119370 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119370.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2024)

AI (vs. Human) Recommendation on Luxury Services. In V. Jeseo, & J. Allen (Eds.), Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 (pp. 121-131). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-53286-3_12

Goncalves, A. R., Meira, A. B., Shuqair, S., & Pinto, D. C. (2023)

Artificial Intelligence (AI) in Fintech Decisions: The Role of Congruity And Rejection Sensitivity. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2022-0295

Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023)

Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01

Gonçalves, A. R., Pinto, D. C., Shuqair, S., & Mattila, A. S. (2023)

Artificial Intelligence and Decision Autonomy In Streaming Platforms. In Proceedings of the European Marketing Academy, 52nd  [113999] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-113999.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2023)

Can Immersive Technologies Damage Luxury Hospitality? How Extended Reality Using Artificial Intelligence Shape Need for Uniqueness. 16-18. Abstract from AIRSI2023 The Metaverse Conference, Zaragoza, Spain.