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Docentes

Biografia

Doutoramento em Marketing Mestre em Administração Bacharel em Administração - Comércio Exterior. Cerca de 10 anos de experiência como docente de licenciatura e pós graduação na área de marketing. Mais de 15 anos de experiência de mercado nas áreas de consultoria, comercial, marketing e gestão em empresas dos setores industrial (metalurgia e siderurgia) e de serviços. Brasileira residente em Portugal.

Publicações Cientificas

Terres, M. D. S., Rohden, S. F., & Sebastião, L. V. (2024)

COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing. International Journal of Pharmaceutical and Healthcare Marketing, 18(4), 649-674. https://doi.org/10.1108/IJPHM-04-2022-0034

Espartel, L. B., & Rohden , S. F. (2024)

Striking a balance: Information sensitivity in smart retailing and consumer responses. In Proceedings of the European Marketing Academy (pp. 1-11). Article 122553 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122553.pdf

Rohden , S. F., & Espartel, L. B. (2024)

Organisational privacy ethical care and its influence on consumer responses in smart retailing: a comparison of different generations [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 119727 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119727.pdf

Rohden , S. F., Lopes, J., & Espartel, L. B. (2024)

“I would rather receive a recommendation from a voice assistant than a salesperson!”: consumer responses to interactions with artificial intelligence. In Proceedings of the European Marketing Academy (pp. 1-11). Article 122654 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122654.pdf