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Zélia Raposo Santos holds a PhD in Information Management specializing in Market Research by Nova IMS and a DEA in Communication from Universidad Complutense of Madrid. She teaches Statistics, Market Research, and Research Methods. Her most recent research projects are SHIFT - Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism Marketing and Academy for Reading the World: Journalism, Communication and I. Her main research areas are Market Research, Social Media Marketing, and Consumer Behaviour. She has several scientific articles in these fields.