In this article, we explain the benefits of taking a postgraduate degree related to digital marketing, an area that has grown a lot in recent years.

Today it is essential, considering that the world of work is constantly and rapidly growing, that companies and brands include services related to digital marketing in their business strategies.

This area, which has also evolved rapidly in recent years, aims to create a strategy that includes a well-branded presence on the internet (social media, websites and search engine advertising, for example), a qualified audience and obtaining concrete data to then evaluate the results.

Investing in digital marketing is, on the one hand, a way to increase awareness and gain differentiation from the competition and, on the other hand, to communicate a particular brand in an effective way, increasing the number of customers.

The importance of specializing in digital marketing

In this sense, if your professional area of interest is digital marketing, and if you want to continue investing in your training, there are several options that will allow you firstly to keep your knowledge updated and on the other hand to create more value for your CV.

By investing, for example, in a postgraduate degree in digital marketing, you are demonstrating that you have the technical skills necessary to perform a certain function, either in your company or in the one where you want to work.

A postgraduate degree can also be a good first step for those who want to change careers: for example, it’s a good option for those who have a degree in communication and are curious about the area of digital marketing.

There are several specializations available in this field, with different functions within the digital marketing area, such as digital marketing management, social media management, content marketing, SEO specialization and SEM analysis.

Related article: Digital marketing: find out about the career paths available

Advantages of doing a postgraduate degree in digital marketing

In short, these are the great advantages of investing in a specialization in digital marketing:

1. It allows you to keep constantly up-to-date in the area, being able to grow professionally (this specialization can open doors to new positions within your company, more attractive salaries or even a move to another company);
   
   
2. By taking a postgraduate degree in digital marketing, you develop specific learning, directed at a single field of work, that is you specialize in a certain area, increasing your differentiating characteristics - in a degree, the knowledge acquired is usually more generic;
   
   
3. By investing in training in this area, and whether or not you already practice it, you become more competitive, increasing the probability of standing out among other candidates who only have a degree;
   
   
4. By completing a postgraduate in digital marketing, you have the opportunity to meet experts in the field: in addition to learning from them, you create an excellent network of contacts that may come in handy for your professional future;
   
   
5. The duration of postgraduate degree depends on the course chosen and the educational institution where you decide to train, but they usually correspond to one academic year (they can last only a few months). This means that you have the opportunity to quickly specialize in an area of digital marketing that interests you;
   
   
6. You can do a postgraduate degree in this area whenever you want: the most important thing is that you find the course that best fits your professional goals.

There are several options to choose from: NOVA IMS, for example, has a postgraduate degree in Digital Marketing and Analytics that offers solid training to face the new challenges of marketing, allowing you to build a strategic and integrated vision of the customer - online and offline - and contributing to the improvement of the decision-making process in companies.

Related article: What are the advantages of taking a postgraduate degree?

In short, as this area is constantly evolving, it is very important that digital marketing specialists update their skills so that in addition to becoming more competitive, they have greater greater confidence to take a leap in their careers.

About NOVA IMS

At NOVA IMS, which has more than 3 decades of experience, the Postgraduate and Master's training offer is distributed over 7 areas of knowledge, some of which are related to digital marketing. You can consult the courses in each area and get more information on the university website.

Postgraduate Program in Digital Marketing and Analytics

This NOVA IMS Postgraduate program, which gives access to the Master’s in Data-Driven Marketing, provides solid training to face the new marketing challenges, allowing you to build a strategic and integrated vision of the customer - online and offline - and contributing to the improvement of the decision-making process in companies. The course is aimed at senior managers, technicians and other professionals who want to acquire skills in the area of Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing structured, semi-structured and unstructured data in a Web environment.