On October 23, 2023, an impactful event was held concerning digital transformation and its effect on the automotive industry.

Digital transformation (DX) is reshaping businesses, with varying impacts on different sectors. This implies that the surrounding ecosystems are also affected and must react, adapt, and capitalize on this trend.

The automotive industry has been, and continues to be, one of the areas where DX is keenly felt, acting as both an enabler for business transformation and a support for challenges like electrification and sustainability.

This lecture was part of the "Digital Enterprise Management Capstone Project" module, where students were required to present transformation plans for strategic suppliers of major automotive manufacturers.

The highlight of the event was the presentation by Dominic Bergers, a key figure in the relationship between the largest provider of business solutions for the automotive industry (SAP) and the renowned brand, Mercedes-Benz. Through his speech, he delved into the emerging challenges and opportunities in this ever-evolving landscape.

This seminar was conducted in English and offered valuable insights into digital transformation in the automotive industry.