Coordinated by Pedro Simões Coelho, Full Professor at NOVA IMS, and Jorge Portugal, General Director of COTEC Portugal, the lab combines theoretical and practical applications of Information Management, Data Science, Statistical Systems, and Business Analysis to address real business challenges. It focuses on analyzing business processes, enhancing competitiveness, and forecasting technological trends. The goal is to use data-driven strategies to improve decision-making and business performance.

In addition, the lab offers specialized training programs for executives and promotes a dynamic professional community through networking events, strengthening the analytical capabilities of companies.

This initiative aims to align academic research with industry needs, driving innovation and promoting sustainable growth in the business sector.