The Micro-accreditation in Digital Transformation in Hospitality & Tourism intends to develop methodological and research skills on business and digital transformation, based in digital core and exponential technologies. At the end of the course, students, in the context of the Hospitality & Tourism industries, should be able to: Understand concepts for the creation of new services or products as a service - "servitization" and PSS - "Product Services Systems", with examples of new business models powered by digital solutions Knowledge of methodologies for the digital transformation (DT) of businesses, in particular the Business Transformation Management Methodology (BTM2) How to evaluate areas of impact and "readiness" of the Organization to start a greater adoption of “digital core”/”digital innovation” technologies, for DT. Identify how they can increase the competitive advantage, benefits and "business performance" for your Organization, according to the level of implementation of exponential technologies.
Micro-accreditation in Digital Transformation in Hospitality & Tourism
Micro-accreditation in Digital Transformation in Hospitality & Tourism
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Who is it for?
This course is intended for professionals in the field of tourism and hospitality who want to understand a set of concepts and methodologies that can be used for effective and successful management of digital transformation projects.
Learning outcomes:
By the end of the course, the students will be able to:
- Understand the concepts for creating new services or products as a service - "servitization" and PSS - "Product Services Systems", with examples of new business models powered by digital technologies;
- Know how to assess areas of impact and preparation of the organization to start the digital transformation that provides competitive advantage;
- Know some holistic methodologies to manage digital transformation processes;
- Identify how to dramatically improve the organization's business performance by implementing digital transformation.
General Information
Course Delivery
Dates: The classes will start in September 2023, running after working hours (after 6:30 p.m.).
Format: Hybrid (students may choose to attend in person or online via zoom). The exams will be on-site.
Entry Requirements:
To enter this program, applicants must meet the following requirements:
- Hold a bachelor's degree in a compatible field (completed by September 2023);
- Be proficient in English (spoken and written).
Registration: through the form until August 25th.
Registration payment: until August 29th.
Selection Process: The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.
Tuition Fee:
The tuition fee is €677. However, the 2023-24 edition, starting in September 2023, has the special support of TIA | PRR, so there will be a discount of around 50% for residents in Portugal during the entire program, with the tuition fee for these Students being €338,50.
The program will only start after the enrollment of at least 15 Students and the special value of the TIA | PRR, cannot be combined with other discounts.
Duration and ECTS
This course has a duration of 14 hours and awards 3.5 ECTS to participants.
Language
The course will be taught in English.
