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Study Plan
Study Plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Data Science for Marketing | Mandatory | Semester | 7,5 |
| Marketing Strategy and Innovation | Mandatory | Semester | 7,5 |
| Social Network Analysis | Mandatory | Quarterly | 3,5 |
| Applied Network Analysis | Elective | Semester | 7,5 |
| Brand Management | Elective | Quarterly | 3,5 |
| Business Intelligence I | Elective | Semester | 7,5 |
| Business Process Management | Elective | Semester | 7,5 |
| Data Management and Storage | Elective | Quarterly | 4 |
| Data Privacy, Security and Ethics | Elective | Quarterly | 4 |
| Data-driven decision making | Elective | Quarterly | 4 |
| Descriptive Analytics in Marketing | Elective | Semester | 7,5 |
| Descriptive Methods of Data Mining | Elective | Semester | 7,5 |
| Descriptive Methods of Data Mining | Elective | Semester | 7,5 |
| Digital Analytics | Elective | Semester | 7,5 |
| Digital Marketing & E-Commerce | Elective | Semester | 7,5 |
| Experimental Design | Elective | Quarterly | 4 |
| Generative AI Applied to Marketing | Elective | Quarterly | 3,5 |
| Information Management Systems | Elective | Quarterly | 3,5 |
| Information Systems Development | Elective | Quarterly | 4 |
| Information Systems Governance | Elective | Quarterly | 3,5 |
| Information Technologies Services Management | Elective | Quarterly | 4 |
| Search Engine Optimization | Elective | Quarterly | 4 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Big Data for Marketing | Mandatory | Semester | 7,5 |
| Machine Learning in Marketing | Mandatory | Semester | 7,5 |
| Marketing Engineering and Analytics | Mandatory | Semester | 7,5 |
| Analysis of Discrete Data | Elective | Quarterly | 4 |
| Analysis of Variance | Elective | Quarterly | 4 |
| Architectures for Information Systems | Elective | Quarterly | 3,5 |
| Big Data Analytics | Elective | Semester | 7,5 |
| Blockchain | Elective | Quarterly | 4 |
| Business Intelligence II | Elective | Semester | 7,5 |
| Consumer Behavior Insights | Elective | Semester | 7,5 |
| Customer Relationship Management Systems | Elective | Semester | 7,5 |
| Cybersecurity | Elective | Semester | 7,5 |
| Data Visualization | Elective | Semester | 7,5 |
| Enterprise Resource Management Systems | Elective | Semester | 7,5 |
| Generative AI Applied to Marketing | Elective | Quarterly | 3,5 |
| Gestão do Conhecimento | Elective | Quarterly | 3,5 |
| Information Project Management | Elective | Quarterly | 4 |
| Innovation Management and Design Thinking | Elective | Semester | 7,5 |
| Knowledge Management | Elective | Quarterly | 7,5 |
| Leadership and People Management | Elective | Semester | 7,5 |
| Market Research | Elective | Semester | 7,5 |
| Predictive Analytics in Marketing | Elective | Semester | 7,5 |
| Predictive Methods of Data Mining | Elective | Semester | 7,5 |
| Process Mining Powered By Nokia | Elective | Semester | 7,5 |
| Smart and Sustainable Cities | Elective | Semester | 7,5 |
| Social Media Analytics | Elective | Semester | 7,5 |
| UX Research | Elective | Semester | 7,5 |