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Study Plan
Study Plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Data Science for Marketing | Mandatory | Semester | 7,5 |
| Experimental Design | Mandatory | Quarterly | 4 |
| Programming in Python | Mandatory | Quarterly | 3,5 |
| Social Network Analysis | Mandatory | Quarterly | 3,5 |
| Brand Management | Elective | Quarterly | 3,5 |
| Descriptive Analytics in Marketing | Elective | Semester | 7,5 |
| Digital Analytics | Elective | Semester | 7,5 |
| Digital Marketing & E-Commerce | Elective | Semester | 7,5 |
| Marketing Strategy and Innovation | Elective | Semester | 7,5 |
| Marketing Technology | Elective | Quarterly | 4 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Big Data for Marketing | Mandatory | Semester | 7,5 |
| Machine Learning in Marketing | Mandatory | Semester | 7,5 |
| Market Research | Mandatory | Semester | 7,5 |
| Consumer Behavior Insights | Elective | Semester | 7,5 |
| Generative AI Applied to Marketing | Elective | Quarterly | 3,5 |
| Marketing Engineering and Analytics | Elective | Semester | 7,5 |
| Neuromarketing | Elective | Quarterly | 4 |
| Predictive Analytics in Marketing | Elective | Semester | 7,5 |
| Search Engine Optimization | Elective | Quarterly | 4 |
| Services Marketing | Elective | Quarterly | 3,5 |
| Social Media Analytics | Elective | Semester | 7,5 |
| UX Research | Elective | Semester | 7,5 |