Big Data for Marketing |
Mandatory |
Semester |
7,5 |
Machine Learning in Marketing |
Mandatory |
Semester |
7,5 |
Marketing Engineering and Analytics |
Mandatory |
Semester |
7,5 |
Analysis of Discrete Data |
Elective |
Quarterly |
4 |
Analysis of Variance |
Elective |
Quarterly |
4 |
Architectures for Information Systems |
Elective |
Quarterly |
3,5 |
Big Data Analytics |
Elective |
Semester |
7,5 |
Blockchain |
Elective |
Quarterly |
4 |
Business Intelligence II |
Elective |
Semester |
7,5 |
Business Intelligence II |
Elective |
Semester |
7,5 |
Business Process Management |
Elective |
Semester |
7,5 |
Consumer Behavior Insights |
Elective |
Semester |
7,5 |
Customer Relationship Management Systems |
Elective |
Semester |
7,5 |
Customer Relationship Management Systems |
Elective |
Semester |
7,5 |
Cybersecurity |
Elective |
Semester |
7,5 |
Data Visualization |
Elective |
Semester |
7,5 |
Data-driven decision making |
Elective |
Quarterly |
4 |
Digital Transformation |
Elective |
Quarterly |
3,5 |
Enterprise Resource Management Systems |
Elective |
Semester |
7,5 |
Generative AI Aplied to Marketing |
Elective |
Quarterly |
3,5 |
Generative AI Aplied to Marketing |
Elective |
Quarterly |
3,5 |
Information Project Management |
Elective |
Quarterly |
4 |
Innovation Management and Design Thinking |
Elective |
Semester |
7,5 |
Knowledge Management |
Elective |
Quarterly |
3,5 |
Knowledge Management |
Elective |
Quarterly |
3,5 |
Leadership and People Management |
Elective |
Semester |
7,5 |
Market Research |
Elective |
Semester |
7,5 |
Predictive Analytics in Marketing |
Elective |
Semester |
7,5 |
Predictive Methods of Data Mining |
Elective |
Semester |
7,5 |
Process Mining Powered By Nokia |
Elective |
Semester |
7,5 |
Process Mining Powered By Nokia |
Elective |
Semester |
7,5 |
Sampling Theory and Methods |
Elective |
Semester |
7,5 |
Search Engine Optimization |
Elective |
Quarterly |
4 |
Smart and Sustainable Cities |
Elective |
Semester |
7,5 |
Social Media Analytics |
Elective |
Semester |
7,5 |
UX Research |
Elective |
Semester |
7,5 |