Find out why more and more companies are looking for Big Data professionals and the benefits of investing in training in this area.
 
Big Data is an area that allows to collect, analyze and store information from large and varied datasets. This data, which comes from various sources, is processed at high speed using technological tools and advanced analytical methods.
Above all, it is important to use the data in the best possible way, as this will enable companies to predict behavior and consumption patterns, the so-called Data Mining, which leads to a better performance of companies in general.

 
What does Big Data mean?

When it was coined over 20 years ago, the term Big Data was used to name rapidly growing sets of unsorted data. Now, given the fierce competition in today's markets and the fast growth of large volumes of data, it is becoming increasingly essential for companies in various industries to understand first-hand and in real-time what the emerging trends are and be able to create value while minimizing risk.

By using Big Data, it is possible to analyze the data from a very large set of information efficiently but simply, enabling the best solutions for each industry.

In summary, companies have, through Big Data, the possibility to:

1. Create consumer profiles and consumption patterns;
   
   
2. Anticipate market movements and trends ahead of competitors, making more strategic decisions;
   
   
3. Identify risks, minimizing them;
   
   
4. Optimize processes and achieve more effective results while reducing costs which increases the performance of the entire company;
   
   
5. Create marketing strategies better adjusted to the company's pressing needs and goals;
   
   
6. Increase proximity to customers based on trust and partnership.

These opportunities are reasons for companies to increasingly look for professionals specialized in the technology and IT industry, offering very attractive salaries and high growth possibilities.
 
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Big data: How to work in the area

Over the past few years, this market has become increasingly attractive, and several new professions have emerged focused on Big Data, Data Science, and Analytics. One of the most far-reaching careers in Big Data is that of Data Scientist, a new group of data analytics experts with very specific skills and methods and a high knowledge of technology and statistics.

These professionals - who can come from various fields, such as data engineering, database management and architecture, and marketing data analysis, for example - create models based on the data they analyze through different digital tools, being able to predict future behaviors, as well as solve important present issues.

They must have excellent communication skills, as they must constantly provide complete, clear, and useful information to the entity they work for.

Many Data Scientists started their careers as mathematicians, statisticians experts, IT specialists, or data analysts, for example, but as Big Data has evolved, this profession has also grown exponentially.

 
Investing in training

There are educational institutions that train, from bachelor's degrees, students who intend to pursue this area - NOVA IMS has undergraduate courses that are divided into the areas of Data Science, Information Management, and Information Systems and Technologies.

It is also possible to pursue a career as a Data Scientist after earning a bachelor's degree in an area that involves significant study of data analysis.

If you have a degree in another area, you can also invest in Data Science by pursuing options that allow you to start a career in this field. There are several postgraduate, master's, and doctoral degrees available at NOVA IMS - covering areas such as Information Analysis and Management, Data-Driven Marketing, Data Science & Analytics, Information Systems, Finance, Risk Management, Geo-Informatics, or Health.

Related Article: What is the difference between postgraduate and master's degrees?

Through this type of specialization, it will be easier for those who don't have a degree in this field to transfer. You can also choose to pursue a career in academia as a professor or researcher.

Briefly, working as a Data Scientist will open the door to many job opportunities in renowned companies, with very high salaries and possibilities for advancement, while developing your analytical and communication skills.

Investing in Big Data at NOVA IMS

NOVA IMS is committed to a personalized teaching strategy that enables opportunities and a constant evolution in an increasingly competitive labor market in the areas of data science, management, and information systems. The courses offered aim to train higher education professionals prepared to meet the challenges of a globalized and constantly evolving market.

The Degree in Data Science at NOVA IMS is a course that aims precisely to explore modern techniques of artificial intelligence and machine learning to analyze Big Data.

As for postgraduate and master's degrees, you can check the courses offered by NOVA IMS in the area of Data Science & Analytics.