In this article, we explain the advantages of investing in a specialization in digital marketing, an area with increasing demand from companies.

Digital marketing management is a career that is increasingly sought after by companies, as it is essential that their brands are promoted effectively, being present in various formats and on different digital channels.

This specialist aims to attract new customers and based on their communication skills, strategy, and team coordination, carry out brand, service or product campaigns through the internet, ensuring that communication is done efficiently.

To carry out their work, these professionals use tools such as social networks, SEO, SEM, inbound marketing, content marketing, paid online advertising and email marketing, for example.

Reasons to invest in a master's degree in digital marketing

In this field, it is essential that professionals constantly update their skills, keeping up with trends and the evolution of the technologies and platforms used. This will make them more competitive, able to apply for specific vacancies, and differentiate themselves as digital marketers.

Professionals who already work in communication and want to explore new areas related to new technologies in marketing, for example, should invest in specialized training that is of interest to them, such as postgraduate and master's degrees related to digital marketing.

Related article: Digital marketing: Discover the career opportunities available

Master's degrees in this area are a good option, as they allow the student to develop technical and specific knowledge on a given topic. It is required that the student has completed a degree beforehand  (which may have been in another area).

In addition to acquiring new skills, you are also qualified to take on different positions within a company. On the other hand, joining a renowned master's course allows you to network, which is important for opening new professional opportunities. 

NOVA IMS digital marketing programs

Several Portuguese educational institutions offer specializations related to digital marketing, such as digital marketing manager, social media manager or SEM analyst.

In Portugal, NOVA IMS has several digital marketing related programs available for professionals who already have experience in marketing or who intend to explore this area in a more in-depth way.

For example, at NOVA IMS, the Master’s in Data-Driven Marketing, with specialization in Digital Marketing and Analytics, is aimed at marketing professionals who want to acquire skills in the area of Digital Marketing and Web Analytics, using the most advanced data collection methodologies and performing data analysis and processing to support decision making in web marketing. In addition to the Master’s degree, NOVA IMS also has a Postgraduate Program in Digital Marketing and Analytics.

Related article: 6 reasons to do a postgraduate degree in digital marketing

These specializations offer solid training for specialists to be able to face the new marketing challenges, allowing them to build a strategic and integrated vision of the customer – online and offline. At the same time, they contribute to the improvement of the decision-making process in companies.

The Master’s in Data-Driven Marketing, with specialization in Digital Marketing and Analytics, was ranked as the 3^rd best in Western Europe by Eduniversal, the international agency that publishes the annual ranking of the best master's degrees and MBAs in the world.

NOVA IMS

NOVA IMS is the School of Information Management and Data Science of the Nova University of Lisbon. Created in 1989 as a response to the shortage of senior staff specialized in information management and the growing need to use information technologies, today NOVA IMS provides high-level education to more than 3600 students, including undergraduate, postgraduate and master's degrees.

At NOVA IMS, the Postgraduate and Master's training offer is distributed in 7 areas of knowledge, some of them related to digital marketing. You can consult the courses in each area and get more information on our website.