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Digital Transformation Predictions and Enterprise Applications Market Trends

20 Mar, 2023
INE Auditorium of NOVA IMS

Digital Transformation Predictions and Enterprise Applications Market Trends

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As part of Digital Enterprise Management Postgraduation, Gabriel Coimbra (IDC Group Vice President and Country Manager) presents the latest trends on the Enterprise Applications Market and its impact on Digital Transformation.

Gabriel Coimbra has more than 20 years of experience in the information technologies and communications (ICT) market, whilst IDC is the premier global provider of market intelligence in this area, and acts as a partner of NOVA IMS in the Digital Enterprise Management Postgraduation.

In its 8th edition, this postgraduation includes this open-class in the new Digital Transformation Methodologies module.

Event Wrap Up

As part of the 8th edition of the Post-Graduation in Digital Enterprise Management, NOVA IMS had the pleasure of hosting Gabriel Coimbra, IDP Group Vice President and Country Manager, for an open class on the latest trends in the Enterprise Applications market and their impact on Digital Transformation.

With over 20 years of experience in the Information and Communication Technologies (ICT) market, Gabriel Coimbra is a reference in the industry and brought valuable and updated knowledge on the topic of the event.

The class was part of the new module on Digital Transformation Methodologies, which is part of the post-graduation program, and participants had the opportunity to learn from one of the leading global providers of market intelligence in ICT. Additionally, IDC is a partner of NOVA IMS in this post-graduation program.

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Jorge Carrola

Invited Assistant Professor

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Jorge Carrola Rodrigues is Invited Assistant Professor at NOVA IMS, Information Management School, in several information systems chairs and coordinates postgraduation and executive programs in digital innovation and transformation. At NOVA IMS Jorge implemented the 1st “Full Member” of SAP University Alliances (UA) universities in Portugal, joining 3.200+ universities worldwide with access to curricula, software and co-innovation programs with Clients and partners ecosystem. In 2017 he was nominated “Visionary Award” which is a distinction reserved to less than 1% of all professors members of UA worldwide. Since December 2020 he is also one of the professor's members of SAP Academic Board IberoAmerica.

Jorge also accumulates 25+ years of professional career and management in companies such as Microsoft, Unicre, Payment Systems Europe, Philips Business Communications, and Olivetti Solutions, in Portugal, UK and Italy. He was responsible for business reengineering projects (BPR); implementation of new management processes for return of investment of marketing activities with multi-million dollar budgets; business development advisory; benchmarking projects, etc.

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Gabriel Coimbra

IDC Group Vice President and Country Manage

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With over 20 years of experience in the Information Technology and Communication Market, Gabriel Coimbra is the Group Vice President of IDC and responsible for operations in Portugal, the world's leading provider of market intelligence, advisory services, and event organization for the Information Technology and Digital Transformation markets.

In addition to his management activities, Gabriel Coimbra is directly involved in the design and coordination of various studies and advisory services that IDC develops in Portugal. He also contributes to various consultancy and advisory projects for IDC in Portugal. At the EMEA level, he is part of the team that is developing new consultancy and advisory practices at IDC.

At NOVA IMS, he collaborates in postgraduate and executive programs in Information Systems and Digital Transformation. His opinion is regularly quoted in the specialized and economic press.

Gabriel Coimbra holds a Master's degree in Statistics and Information Management from NOVA IMS and a postgraduate degree in Advanced Management from Universidade Católica.


The open class took place at INE Auditorium of NOVA IMS.

Metro: S. Sebastião (Blue and Red Line); Praça de Espanha (Blue Line)
Carris: 701, 713, 716, 726, 742, 746, 756, 758, 770