Lisbon hosted the event "Host Lisboa Level-Up", organized by HOST Hotels Systems, which brought together professionals from the hotel sector to discuss the use of technology and data analysis in the industry. Nuno António, CTO of Itbase/Wareguest and professor at NOVA IMS, stressed that technology is constantly evolving and mentioned the phenomenon of "rebooking", which occurs when a hotel reduces the price on a platform and another system automatically cancels the previous reservation and makes a new reservation for the lowest price available in the market. However, despite the increasing investments in technology by hotels, Nuno António defends that "there is still much to be done".