For all those who work or hope to work in social media marketing, this is the practical guide they need to go from theory to action. (...) With an updated description of all social networks, this adaptation and translation into Portuguese, by Paulo Rita, Marketing professor at NOVA Information Management School (NOVA IMS), NOVA University of Lisbon, bridges the gap between the academic world and the business world, combining theoretical concepts with their practical application, in a way that is accessible to all.