On July 11^th, NOVA IMS and Clever Hospitality Analytics, a company specialized in data analytics solutions for the hospitality sector, joined forces for a strategic partnership, to offer Clever clients an exclusive 10% discount on the Business Intelligence and Analytics for Hospitality & Tourism Postgraduate program, available at NOVA IMS.

This postgraduate combines several areas related to tourism, with a transversal data science approach to boost them, offering professionals fundamental knowledge in descriptive and predictive modeling. This course enables you to transform raw data into actionable insights, optimizing tourism business efficiency, enhancing customer experiences, and shaping future industry trends.

The partnership reinforces the mutual commitment of both organizations, boosting the knowledge and application of data analysis in the hospitality industry. Therefore, from the next academic year, the Postgraduate in Business Intelligence and Analytics for Hospitality & Tourism will incorporate Clever's system, with the aim of promoting student learning about the fundamental role of data in the operational and strategic decision-making process within this sector.

Through this implementation, students will have the opportunity to explore the potential of data in understanding the challenges and opportunities faced by tourism businesses. By collecting, analyzing, and interpreting relevant information, they will be able to make more informed and effective decisions. In this way, this initiative aims to train highly qualified professionals capable of dealing with the growing challenges of the ever-evolving hospitality industry.