NOVA Innovation and Analytics Lab

The NOVA Innovation and Analytics Lab is dedicated to the intersection of people and data, fostering the integration of quantitative and qualitative disciplines to create practical and innovative solutions in business, education, and society. By valuing empathy, creativity, visualization, and storytelling, the lab aims to simplify decision-making and facilitate meaningful learning experiences.

Committed to exploring new possibilities, the lab transforms complexity into informed decisions, empowering individuals and organizations to realize their full potential. Through these efforts, it contributes to a more desired and sustainable future, driving impactful and lasting advancements across various domains.

Mission

The mission of the NOVA Innovation and Analytics Lab is to apply data science with a human-centered focus, developing solutions that prioritize empathy and creativity, aimed at improving decision-making and creating a positive impact across various fields.

Objectives

Foster a Culture of Innovation: Encourage an environment that promotes innovation at all levels of the organization.
Promote Collaborative Integration: Facilitate collaboration between multidisciplinary teams and knowledge networks.
Accelerate Outcomes: Drive and expedite results, reducing Time-to-Market and optimizing planning, ideation, and implementation cycles.
Support Creation and Implementation: Aid in the design of new products/services and manage innovation processes.
Manage Change and Knowledge: Maximize existing knowledge assets and ensure their continuous development.

Areas

Insights Engine
Analytics and Big Data
Ethnography and Customer Research
Foresight and Future Thinking
Ideation and Creativity
Design and Rapid Prototyping
Iteration and Go-to-Market Strategies
Project Management and Business Planning
Competitive Intelligence and UX Design
Leadership, Negotiation, and Team Management
Communication and Organizational Network Analysis
Change and Knowledge Management
Ethics

Skillset

Fostering a Culture of Innovation
Integration of Multidisciplinary Teams
Collaborative Planning
Reducing Time-to-Market
Innovation Process Management
Change and Knowledge Management

Projects

McDonald's: Rethinking the in-store digital user experience
ANA, Vinci, Quadrante: Rethinking the user experience in the airports of the future
EDP: Redesigning B2B energy products
Grupo Multifood: Developing a new restaurant concept