The NOVA Tourism & Hospitality Analytics Lab explores the intersection of technology, data, and tourism, combining data science, statistics, and business analysis with specialized industry knowledge. By leveraging techniques like data mining and predictive modeling, the lab enhances decision-making in the sector. Committed to shaping the future of tourism and hospitality, the lab focuses on advanced data analytics and continuous innovation to redefine the industry.
NOVA Tourism & Hospitality Analytics _2
Mission
The NOVA Tourism and Hospitality Analytics Lab focuses on generating and sharing innovative knowledge through data analysis, supporting organizations and stakeholders in the tourism and hospitality sectors to optimize strategic and operational decisions. This lab connects academia, businesses, and destinations, developing advanced analytical models that provide evidence-based insights and foster collaborative networks to enhance the efficiency and sustainability of the tourism ecosystem.
Objectives
- Conduct high-quality interdisciplinary research
- Develop advanced analytical tools and techniques
- Create a platform for knowledge sharing and collaboration among students, researchers, and industry professionals
- Promote the ethical, responsible, and innovative use of data and analytics in the development of the tourism and hospitality sector
Areas
- Data Analysis and Modeling
- Destination Profiling
- Traveler Behavior
- Sustainability in Tourism
- Predictive and Prescriptive Modeling
- Executive Training: Development of advanced programs and customized workshops to empower professionals and organizations.
- Networking and Events: Organization of conferences, seminars, and other events that connect experts, professionals, and students, promoting innovation in the sector.
Skillset
- Data Analysis and Predictive and Prescriptive Modeling;
- Destination Profiling and Traveler Behavior Analysis;
- Development of Advanced Training Programs;
- Organization of Networking Events;
- Training in Analytical Tools and Techniques;
- Promotion and Analysis of Sustainability in Projects.
Projects
- Agenda ATT – Accelerating and Transforming Tourism
Funded by Mobilizing Agendas for Business Innovation (Tourism), Recovery and Resilience Plan (PRR). - City Catalyst – Catalyst for Sustainable Cities
Funded by the Competitiveness and Internationalization Operational Program (POCI), Lisbon Operational Program (PO Lisboa), FEDER. See the project file HERE. - Grow Investment
Funded by SAMA 2020, FSE. See the project file HERE. - SMART BEACH – Intelligent Coastal Management Pilot Project
Funded by FEDER. See the project file HERE. - Deploytur
European consortium for the development of Tourism Data Spaces on a European scale.
