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Teaching Staff

Biography

Ana Rita Gonçalves is a PhD student at NOVA Information Management School (NOVA IMS) in Information Management, with a specialization in Data-Driven Marketing. She holds a degree in Economics from the School of Economics and Management of the University of Porto and a master's degree in Management from Nova School of Business and Economics. Her research interests are related to consumer behaviour, artificial intelligence and neuromarketing.

Scientific Publications

Gonçalves, A. R., Pinto, D. C., González-Jiménez, H., Dalmoro, M., & Mattila, A. S. (2025)

Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression. Journal of Business Research, 186, 1-16. Article 114974. https://doi.org/10.1016/j.jbusres.2024.114974

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024)

Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024)

The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689

Gonçalves, A. R., Pinto, D. C., & González, H. (2024)

From Regret to Subscription: The Consequences of AI Classification Failures on Streaming Platforms. In Proceedings of the European Marketing Academy (pp. 1-10). Article 119370 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119370.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2024)

AI (vs. Human) Recommendation on Luxury Services. In V. Jeseo, & J. Allen (Eds.), Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 (pp. 121-131). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-53286-3_12

Goncalves, A. R., Meira, A. B., Shuqair, S., & Pinto, D. C. (2023)

Artificial Intelligence (AI) in Fintech Decisions: The Role of Congruity And Rejection Sensitivity. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2022-0295

Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023)

Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01

Gonçalves, A. R., Pinto, D. C., Shuqair, S., & Mattila, A. S. (2023)

Artificial Intelligence and Decision Autonomy In Streaming Platforms. In Proceedings of the European Marketing Academy, 52nd  [113999] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-113999.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2023)

Can Immersive Technologies Damage Luxury Hospitality? How Extended Reality Using Artificial Intelligence Shape Need for Uniqueness. 16-18. Abstract from AIRSI2023 The Metaverse Conference, Zaragoza, Spain.