Maria do Carmo Leal has professional experience in companies, most notably Vortal-Mercados Electrónicos, as a Marketing Manager and in the advertising agency Interact (now Norma Jean). She was a senior researcher at the Marketing FutureCast Lab, the first laboratory for prospecting and analyzing marketing trends, between 2008 and 2014. She has 19 years of experience in university teaching, including coordinating the Marketing department at the European University. Maria do Carmo is also the author of several scientific articles, books, and book chapters in the marketing field. She holds a PhD in Marketing and Communication from ISCTE and a Master's from the Universidade Católica.