Vasco Vasconcelos began his professional career in 2017 with the Ecselis team at Havas in Lisbon, where he worked as a performance manager optimizing paid media campaigns for various brands, including Continente, Prio, LG, among others. He then spent two and a half years in London working at an agency, where he honed his expertise in cross-media marketing. During this time, he was involved in major projects such as the 2019 Cricket World Cup, was part of the media buying teams for Bed Bath & Beyond and Dixons Carphone, and became the first person certified in Amazon Ads at Mindshare, where he was responsible for training colleagues while managing the Unilever UK account. With the onset of COVID-19, he chose to work as a freelancer, where he significantly increased the Amazon sales of a brand and reduced the cost per lead by 66% in a campaign for a fleet software company.