Developed by NOVA IMS and Porto Business School, Business and Analytics in Tourism is a free program designed to equip tourism professionals with data analysis and strategic management tools to innovate the Customer Journey, drive digital transformation, and enhance the tourism experience in Portugal.

Who is it for?

• Public and private tourism entities, including start-ups.
• Specialists in technological solutions for the tourism sector.
• Regional organizations, such as City Councils and Associations, aiming to promote their territories.

The program kicks off on December 9 and is part of the "Accelerate and Transform Tourism" (ATT) project, funded by the PRR.

For more information and applications, click here.