The main goal of the Micro-accreditation in Smart Tourism is to provide an overview of today’s opportunities and threats for tourism destinations taking advantage of the ongoing digital transformation of the sector and the evolution to an analytical paradigm. During the course we will study how companies, administrations and tourists constantly interact to perform three activities continuously and iteratively: Collection of data about the activities that take place at the destination, collected from all possible sources of data (some of which already are available and others that will be implemented specifically for this aim). Analysis of the wide variety of data collected using various intelligent algorithms to detect patterns of tourist behavior and of operations at the destination, in order to allow proposal of measures to improve both the management of the destination and tourist satisfaction. Implementation of measures that pass an analysis of economic, technical, and financial feasibility to improve the destination, making it more sustainable and adaptable to the needs and tastes of tourists who can even customize their experiences—as a result, tourists obtain a more satisfying stay while improving the efficiency and effectiveness of the destination.
Micro-accreditation in Smart Tourism
Micro-accreditation in Smart Tourism
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Who is it for?
This course is intended for professionals in the field of tourism and hospitality who want to understand a set of concepts and methodologies that can be used for effective and successful management of digital transformation projects.
Learning outcomes:
By the end of the course, the students will be able to:
- Collect data about the activities that take place at the destination, collected from all possible sources of data (systems, sensors and people);
- Promote the analysis of the wide variety of data collected using various intelligent algorithms to detect patterns of tourist behavior and of operations at the destination;
- Design measures to improve both the management of the destination and the tourist experience/satisfaction, making it more sustainable and adaptable to the needs and tastes of tourists, including the customization of their experiences.
General Information
Course Delivery
Dates: The classes will start in February 2024, running after working hours (after 6:30 p.m.).
Format: Hybrid (students may choose to attend in person or online via zoom). The exams will be on-site.
Entry Requirements:
To enter this program, applicants must meet the following requirements:
- Hold a bachelor's degree in a compatible field (completed by September 2023);
- Be proficient in English (spoken and written).
Registration: through the form until January 19th.
Registration payment: until January 21st.
Selection Process: The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.
Tuition Fee:
The tuition fee is €1.450. However, the 2023-24 edition, starting in February 2024, has the special support of TIA | PRR, so there will be a discount of around 50% for residents in Portugal during the entire program, with the tuition fee for these Students being €725.
The program will only start after the enrollment of at least 15 Students and the special value of the TIA | PRR, cannot be combined with other discounts.
Duration and ECTS
This course has a duration of 28 hours and awards 7.5 ECTS to participants.
Language
The course will be taught in English.
