Data-Driven Marketing
Data Science for Marketing
The Postgraduate Program in Data Science for Marketing aims to provide marketing professionals new skills to actively participate in the development and application of analytical marketing models, with practical data-oriented processing, artificial intelligence and analysis of social networks of consumers.
Digital Marketing and Analytics
Ranked as the best in Portugal and 3rd best in the Western Europe by Eduniversal Masters Ranking 2021
The Postgraduate Program in Digital Marketing and Analytics is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.
Marketing Intelligence
The Postgraduate Program in Marketing Intelligence aims to train experts and managers able to lead the collection, compilation, analysis and dissemination of marketing information in organizations. It also aims at those who have duties in Information Systems.
Marketing Research and CRM
Ranked as the best in Portugal and 3rd best in the Western Europe by Eduniversal Masters Ranking 2021
The Postgraduate Program in Marketing Research and CRM is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.