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Study plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Data Science for Marketing Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Social Network Analysis Mandatory Quarterly 3,5
Brand Management Elective Quarterly 3,5
Business Intelligence I Elective Semester 7,5
Data Privacy, Security and Ethics Elective Quarterly 4
Descriptive Analytics in Marketing Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Digital Marketing & E-Commerce Elective Semester 7,5
Digital Transformation Elective Semester 7,5
Experimental Design Elective Quarterly 4
Information Management Systems Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Big Data for Marketing Mandatory Semester 7,5
Machine Learning in Marketing Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Business Intelligence II Elective Semester 7,5
Business Process Management Elective Semester 7,5
Consumer Behavior Insights Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Data Visualization Elective Semester 7,5
Data-driven decision making Elective Quarterly 4
Generative AI Aplied to Marketing Elective Quarterly 3,5
Knowledge Management Elective Quarterly 3,5
Market Research Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Sampling Theory and Methods Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Social Media Analytics Elective Semester 7,5
UX Research Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship Report/Project Mandatory Annual 54
Research Methodologies Mandatory Annual 6
Course Unit
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