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Study plan
Study Plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Digital Analytics | Mandatory | Semester | 7,5 |
| Digital Marketing & E-Commerce | Mandatory | Semester | 7,5 |
| Marketing Strategy and Innovation | Mandatory | Semester | 7,5 |
| Brand Management | Elective | Quarterly | 3,5 |
| Data Science for Marketing | Elective | Semester | 7,5 |
| Descriptive Analytics in Marketing | Elective | Semester | 7,5 |
| Experimental Design | Elective | Quarterly | 4 |
| Generative AI Applied to Marketing | Elective | Quarterly | 3,5 |
| Social Network Analysis | Elective | Quarterly | 3,5 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Marketing Engineering and Analytics | Mandatory | Semester | 7,5 |
| Search Engine Optimization | Mandatory | Quarterly | 4 |
| Social Media Analytics | Mandatory | Semester | 7,5 |
| Big Data for Marketing | Elective | Semester | 7,5 |
| Consumer Behavior Insights | Elective | Semester | 7,5 |
| Machine Learning in Marketing | Elective | Semester | 7,5 |
| Market Research | Elective | Semester | 7,5 |
| Predictive Analytics in Marketing | Elective | Semester | 7,5 |
| UX Research | Elective | Semester | 7,5 |
2nd year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Dissertation/Internship Report/Project | Mandatory | Annual | 54 |
| Research Methodologies | Mandatory | Annual | 6 |