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Study plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Brand Management Mandatory Quarterly 3,5
Digital Marketing & E-Commerce Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Applied Network Analysis Elective Semester 7,5
Applied Network Analysis Elective Semester 7,5
Business Intelligence I Elective Semester 7,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Management and Storage Elective Quarterly 4
Data Privacy, Security and Ethics Elective Quarterly 4
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Descriptive Analytics in Marketing Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Digital Transformation Elective Semester 7,5
Experimental Design Elective Quarterly 4
Information Management Systems Elective Quarterly 3,5
Information Management Systems Elective Quarterly 3,5
Information Systems Development Elective Quarterly 4
Information Systems Governance Elective Quarterly 3,5
Information Technologies Services Management Elective Quarterly 4
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Consumer Behavior Insights Mandatory Semester 7,5
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Analysis of Discrete Data Elective Quarterly 4
Analysis of Variance Elective Quarterly 4
Architectures for Information Systems Elective Quarterly 3,5
Big Data Analytics Elective Semester 7,5
Big Data for Marketing Elective Semester 7,5
Blockchain Elective Quarterly 4
Business Intelligence II Elective Semester 7,5
Business Intelligence II Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Cybersecurity Elective Semester 7,5
Data Visualization Elective Semester 7,5
Data-driven decision making Elective Quarterly 4
Digital Transformation Elective Quarterly 3,5
Enterprise Resource Management Systems Elective Semester 7,5
Generative AI Aplied to Marketing Elective Quarterly 3,5
Generative AI Aplied to Marketing Elective Quarterly 3,5
Information Project Management Elective Quarterly 4
Innovation Management and Design Thinking Elective Semester 7,5
Knowledge Management Elective Quarterly 3,5
Knowledge Management Elective Quarterly 3,5
Leadership and People Management Elective Semester 7,5
Machine Learning in Marketing Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Predictive Methods of Data Mining Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Sampling Theory and Methods Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Smart and Sustainable Cities Elective Semester 7,5
Social Media Analytics Elective Semester 7,5
UX Research Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship Report/Project Mandatory Annual 54
Research Methodologies Mandatory Annual 6
Course Unit
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