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Study Plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Brand Management Mandatory Quarterly 3,5
Digital Marketing & E-Commerce Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Data Science for Marketing Elective Semester 7,5
Descriptive Analytics in Marketing Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Experimental Design Elective Quarterly 4
Generative AI Applied to Marketing Elective Quarterly 3,5
Search Engine Optimization Elective Quarterly 4
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Consumer Behavior Insights Mandatory Semester 7,5
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Big Data for Marketing Elective Semester 7,5
Machine Learning in Marketing Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Social Media Analytics Elective Semester 7,5
UX Research Elective Semester 7,5