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Study Plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Brand Management Mandatory Quarterly 3,5
Digital Marketing & E-Commerce Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Applied Network Analysis Elective Semester 7,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Descriptive Analytics in Marketing Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Experimental Design Elective Quarterly 4
Information Management Systems Elective Quarterly 3,5
Information Technologies Services Management Elective Quarterly 4
Social Network Analysis Elective Quarterly 3,5
Transformação Digital Elective Semester 7,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Consumer Behavior Insights Mandatory Semester 7,5
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Big Data for Marketing Elective Semester 7,5
Business Intelligence II Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Data Visualization Elective Semester 7,5
Data-driven decision making Elective Quarterly 4
Digital Transformation Elective Quarterly 3,5
Generative AI Aplied to Marketing Elective Quarterly 3,5
Knowledge Management Elective Quarterly 7,5
Machine Learning in Marketing Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Sampling Theory and Methods Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Social Media Analytics Elective Semester 7,5
UX Research Elective Semester 7,5