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Study Plan
Study plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Descriptive Analytics in Marketing | Mandatory | Semester | 7,5 |
| Experimental Design | Mandatory | Quarterly | 4 |
| Marketing Strategy and Innovation | Mandatory | Semester | 7,5 |
| Applied Network Analysis | Elective | Semester | 7,5 |
| Brand Management | Elective | Quarterly | 3,5 |
| Business Intelligence I | Elective | Semester | 7,5 |
| Business Process Management | Elective | Semester | 7,5 |
| Data Privacy, Security and Ethics | Elective | Quarterly | 4 |
| Data Science for Marketing | Elective | Semester | 7,5 |
| DataBase Management Systems | Elective | Semester | 7,5 |
| Digital Analytics | Elective | Semester | 7,5 |
| Digital Marketing & E-Commerce | Elective | Semester | 7,5 |
| Digital Transformation | Elective | Semester | 7,5 |
| Information Management Systems | Elective | Quarterly | 3,5 |
| Social Network Analysis | Elective | Quarterly | 3,5 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Market Research | Mandatory | Semester | 7,5 |
| Marketing Engineering and Analytics | Mandatory | Semester | 7,5 |
| Predictive Analytics in Marketing | Mandatory | Semester | 7,5 |
| Big Data for Marketing | Elective | Semester | 7,5 |
| Business Intelligence II | Elective | Semester | 7,5 |
| Consumer Behavior Insights | Elective | Semester | 7,5 |
| Customer Relationship Management Systems | Elective | Semester | 7,5 |
| Data Visualization | Elective | Semester | 7,5 |
| Data-driven decision making | Elective | Quarterly | 4 |
| Generative AI Aplied to Marketing | Elective | Quarterly | 3,5 |
| Knowledge Management | Elective | Quarterly | 3,5 |
| Machine Learning in Marketing | Elective | Semester | 7,5 |
| Process Mining Powered By Nokia | Elective | Semester | 7,5 |
| Sampling Theory and Methods | Elective | Semester | 7,5 |
| Search Engine Optimization | Elective | Quarterly | 4 |
| Social Media Analytics | Elective | Semester | 7,5 |
| UX Research | Elective | Semester | 7,5 |