The NOVA Information Management School (NOVA IMS) has just launched the NOVA Tourism & Hospitality Analytics Lab, a cutting-edge facility that integrates technology, data, and tourism to redefine the industry.

By combining theories and applications of Information Management, Data Science, Statistical Systems, and Business Analytics with knowledge from the tourism and hospitality industry, this lab aims to leverage data-driven strategies to optimize decision-making.

"With the NOVA Tourism & Hospitality Analytics Lab, we are at the forefront of innovation in the tourism and hospitality sector. Our mission is to transform complex data into practical solutions and predictive strategies that not only improve the tourist experience but also promote sustainability and efficiency throughout the industry," states Nuno António, Professor at NOVA IMS and co-coordinator of the lab.

The project adopts an integrated approach, developing research projects on emerging topics such as dynamic pricing, accurate demand forecasts, and sustainability analyses. Additionally, it offers specialized programs for executives and promotes a dynamic professional community through networking events, thus enhancing the industry's analytical capabilities.

With a portfolio of relevant projects, the NOVA Tourism & Hospitality Analytics Lab acts as a crucial bridge between academia and industry, contributing to greater efficiency and sustainability of the tourism ecosystem.