Generate and disseminate innovative knowledge in Tourism Analytics to help organizations and stakeholders harness the power of data to optimize their operational and strategic decisions. This lab bridges the gap between academia, industry, and destinations by developing cutting-edge analytics models and tools, providing evidence-based insights and network development to enhance the tourism ecosystem's overall efficiency and sustainability.

• Research on emerging topics
  The Lab develops research projects on emerging topics such as destination profiling, tourism flow monitoring, traveler behavior analysis, sustainability analytics, and predictive and prescriptive modelling.
• Applied research projects
  The Lab also conducts specialized research on areas including dynamic pricing strategies, demand forecasting, guest satisfaction analysis, and personalized marketing. These projects aim to support organizations in improving revenue management, enhancing guest experience, and promoting sustainable growth in the tourism and hospitality sector.
• Executive programs
  The Lab offers tailored executive programes and workshops designed to help organizations and tourist destinations strengthen their capabilities in tourism and hospitality analytics.
• Events and networking
  Through conferences, seminars, and other events, the Lab brings together researchers, industry professionals, and students to exchange knowledge and advance the field of tourism and hospitality analytics.

This lab's objectives revolve around conducting high-quality, interdisciplinary research and developing state-of-the-art analytical tools and techniques. It provides a platform for knowledge sharing and collaboration for students, researchers, territories, and industry practitioners. The lab is committed to promoting ethical, responsible, and innovative use of data and analytics in shaping the future of the travel and tourism sector.

Postgraduate Program in Business Intelligence and Analytics for Hospitality & Tourism.

• Deploytour
  Developing a trusted and secure Common European Data Space for Tourism.
  
  
• LXTour-Impact
  Perceptions and Economic Impact of Tourism in Lisbon.
• Agenda ATT – Acelerar e Transformar o Turismo
  Financed by Agendas Mobilizadoras para a Inovação Empresarial (Turismo), Plano de Recuperação e Resiliência (PRR).
  
  
• City Catalyst – Catalisador para cidades sustentáveis
  Financed by Programa Operacional Competitividade e Internacionalização (POCI), Programa Operacional Lisboa (PO Lisboa), FEDER. See the project file HERE.
  
  
• Grow Investment
  Financed by SAMA 2020, FSE. See the project file HERE.
  
  
• SMART BEACH - Projeto Piloto de Gestão Inteligente da Orla Costeira.
  Financed by FEDER. See the project file HERE.