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Teaching Staff

Biography

Professor of Data-driven Marketing and Director of the NOVA Marketing Analytics Lab. Doctor of Philosophy (PhD) in Management (Major in Marketing) from the Neoma Business School (France) and post-doctoral research at IE Business School (Spain). He has taught courses and participated in projects in several business schools in Portugal, France, United States, Brazil, Japan, and China.

His research appears in ABS list ranked journals (Association of Business Schools), including the Journal of the Academy of Marketing Science (ABS4*), Journal of Service Research (ABS4), Business Ethics Quarterly (ABS4), Annals of Tourism Research (ABS4), Journal of Business Research (ABS3), European Journal of Marketing (ABS3), Psychology & Marketing, and international academic conferences such as the Academy of Marketing Science (AMS) and the European Marketing Academy (EMAC). His research projects include collaboration with top scholars from Pennsylvania State University (USA), CUNY Baruch College (USA), University of Mississippi (USA), IE Business School and ESCP Business School (Spain), NEOMA Business School (France), and University of Portsmouth (UK).

He has worked in research projects funded by European Funds and FCT (Foundation of Science and Technology) in partnership with Direção-Geral do Consumidor (DGC) and DECO Portugal (Over-indebtedness and Artificial Intelligence). Developed projects and executive programs for Disney Portugal, Ferrero, Grupo Vila Galé and El Corte Inglés. As a consultant, he has worked in research projects at Box1824 and CFT consultancy for companies such as RedBull, TIM Mobile, Kraft Foods, Grendene, SESI/FIERGS, Ipiranga (Ultra Group), and Calçados Bibi (Footwear).

Scientific Publications

Almeida, P., Rita, P., Pinto, D. C., & Herter, M. M. (2024)

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun. Journal of Brand Management. https://doi.org/10.1057/s41262-024-00357-w

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024)

Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024)

The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-11-2023-1689

Rasul, T., Santini, F. D. O., Lim, W. M., Buhalis, D., Ramkissoon, H., Ladeira, W. J., Pinto, D. C., & Azhar, M. (2024)

Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis. Journal of Vacation Marketing, 1-23. https://doi.org/10.1177/135676672412384

Shuqair, S., Filieri, R., Viglia, G., Mattila, A. S., & Pinto, D. C. (2024)

Leveraging online selling through social media influencers. Journal of Business Research, 171(January 2024), 1-10. [114391]. https://doi.org/10.1016/j.jbusres.2023.114391

Shuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. S. (2024)

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2310

Shuqair, S., Pinto, D. C., Miltgen, C. L., & Viglia, G. (2024)

When powerful artificial intelligence backfires. International Journal of Hospitality Management, 120, 1-10. Article 103778. Advance online publication. https://doi.org/10.1016/j.ijhm.2024.103778

Shuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S. (2024)

Reducing resistance to sponsorship disclosure: The role of experiential versus material posts. Journal of Travel Research, 63(4), 959-973. https://doi.org/10.1177/00472875231171668

Vorobeva, D., Pinto, D. C., António, N., & Mattila, A. S. (2024)

The Augmentation Effect of Artificial Intelligence: Can AI Framing Shape Customer Acceptance of AI-based Services? Current Issues in Tourism, 27(10), 1551-1571. https://doi.org/10.1080/13683500.2023.2214353

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2024)

AI (vs. Human) Recommendation on Luxury Services. In V. Jeseo, & J. Allen (Eds.), Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 (pp. 121-131). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-53286-3_12

Cruz-Jesus, F., Figueira-Alves, H., Tam, C., Pinto, D. C., Oliveira, T., & Venkatesh, V. (2023)

Pragmatic and idealistic reasons: What drives electric vehicle drivers' satisfaction and continuance intention? Transportation Research Part A: Policy and Practice, 170(April), 1-16. [103626]. https://doi.org/10.1016/j.tra.2023.103626

Goncalves, A. R., Meira, A. B., Shuqair, S., & Pinto, D. C. (2023)

Artificial Intelligence (AI) in Fintech Decisions: The Role of Congruity And Rejection Sensitivity. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2022-0295

Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023)

Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01

Herter, M. M., Shuqair, S., Pinto, D. C., Mattila, A. S., & Zandonai pontin, P. (2023)

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships. Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-06-2022-4020

Santini, F. D. O., Lim, W. M., Ladeira, W. J., Pinto, D. C., Herter, M. M., & Rasul, T. (2023)

A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics. Psychology and Marketing. https://doi.org/10.1002/mar.21872

Gonçalves, A. R., Pinto, D. C., Shuqair, S., & Mattila, A. S. (2023)

Artificial Intelligence and Decision Autonomy In Streaming Platforms. In Proceedings of the European Marketing Academy, 52nd  [113999] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-113999.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2023)

Can Immersive Technologies Damage Luxury Hospitality? How Extended Reality Using Artificial Intelligence Shape Need for Uniqueness. 16-18. Abstract from AIRSI2023 The Metaverse Conference, Zaragoza, Spain.

González-Jiménez, H., Pinto, D. C., Wagner, R. L., & Akdim, K. (2023). Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective [abstract]. In 2023 Global Marketing Conference at Seoul (2023)

Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective [abstract]. In 2023 Global Marketing Conference at Seoul (2023): Marketing & Management Transformation in the Challenging Digital Environment (pp. 941). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2023.11.10.03

Herter, M. M., Soares, R., Pinto, D. C., & Reik, P. (2023)

Can Sustainable Packaging Boost Brand Experience? The Influence of Sustainability on Sensorial Perceptions and Brand Evaluations [abstract]. In Proceedings of the European Marketing Academy, 52nd  [114275] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-114275.pdf

Pinto, D. C., Castagna, A. C., & Hidelbrand, D. (2023)

The Scarcity Trap: How Perceptions Of Resource Immutability Reduces Scarcity-Induced Present Bias [abstract]. In Proceedings of the European Marketing Academy, 52nd  (pp. 1-2). [114324] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-114324.pdf

Wagner, R. L., Pinto, D. C., Dhillon, G., Pacheco, N., & Herter, M. M. (2023)

Overcoming Resistance to Medical Artificial Intelligence [abstract]. In Proceedings of the European Marketing Academy, 52nd  [112709] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-112709.pdf

Castagna, A. C., Duarte, M., & Pinto, D. C. (2022)

Slow fashion or self-signaling? Sustainability in the fashion industry. Sustainable Production and Consumption, 31(May), 582-590. https://doi.org/10.1016/j.spc.2022.03.024

De Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Mattila, A. S., & Perin, M. G. (2022)

Retail crowding: meta-analysis of contextual and cultural moderators. Marketing Intelligence and Planning, 40(1), 57-71. https://doi.org/10.1108/MIP-03-2021-0076

Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022)

Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290

Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022)

Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis. Journal of Product and Brand Management, 31(8), 1168-1179. https://doi.org/10.1108/JPBM-10-2020-3166

Ladeira, W. J., Santini, F. D. O., & Pinto, D. C. (2022)

Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention. Journal of Retailing and Consumer Services, 67, 1-11. [102965]. https://doi.org/10.1016/j.jretconser.2022.102965

Mendonça, Y. V. S., Naranjo, P. G. V., & Pinto, D. C. (2022)

The Role of Technology in the Learning Process: A Decision Tree-Based Model Using Machine Learning. Emerging Science Journal, 6(Special Issue: "Current Issues, Trends, and New Ideas in Education"), 280-295. https://doi.org/10.28991/ESJ-2022-SIED-020

Pinho, L. F., Naranjo-Zolotov, M., & Pinto, D. C. (2022)

To board or not to board? Understanding the drivers of intention to fly during the COVID-19 crisis. Current Issues in Tourism, 25(23), 3871-3887. https://doi.org/10.1080/13683500.2021.2005552

Reck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022)

The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381

Shuqair, S., Costa Pinto, D., Cruz-jesus, F., Mattila, A. S., Guerreiro, P. D. F., & So, K. K. F. (2022)

Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior. Journal of Business Research, 151(November), 463-472. https://doi.org/10.1016/j.jbusres.2022.07.008

Simão, S. A. V., Rohden, S. F., & Pinto, D. C. (2022)

Natural claims and sustainability: The role of perceived efficacy and sensorial expectations. Sustainable Production and Consumption, 34(November), 505-517. https://doi.org/10.1016/j.spc.2022.09.026

Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022)

Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117

Vorobeva, D., El Fassi, Y., Costa Pinto, D., Hildebrand, D., Herter, M. M., & Mattila, A. S. (2022)

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence. Journal of Service Research, 25(4), 601-613. https://doi.org/10.1177/10946705221104312

Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022)

Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019

Ferreira, M. et al. (2022)

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract. In: Pantoja, F., Wu, S. (eds) From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-89883-0_158

Herter, M. M., Pinto, D. C., Pontin, P., & Nique, W. (2022)

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract. In F. Pantoja, & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the Academy of Marketing Science (pp. 577-578). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_157

Nardi, V., Ladeira, W., Pinto, D. C., & Herter, M. M. (2022)

Made by Mistake? The Co-creation Paradox: An Abstract. In F. Pantoja, & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the Academy of Marketing Science (pp. 575-576). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). (AMSAC 2020 - 2020 Academy of Marketing Science (AMS) Virtual Annual Conference). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_156

Boto Ferreira, M., Costa Pinto, D., Maurer Herter, M., Soro, J., Vanneschi, L., Castelli, M., & Peres, F. (2021)

Using artificial intelligence to overcome over-indebtedness and fight poverty. Journal of Business Research, 131, 411-425. [Advanced online publication on 19 October 2020]. https://doi.org/10.1016/j.jbusres.2020.10.035

Castagna, A. C., Pinto, D. C., Mattila, A., & Barcellos, M. D. D. (2021)

Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level. Journal of Business Research, 135, 633-643. https://doi.org/10.1016/j.jbusres.2021.06.063

Ferreira, M. B., de Almeida, F., Soro, J. C., Herter, M. M., Pinto, D. C., & Silva, C. S. (2021)

On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being. Frontiers in Psychology, 12, 1-14. [591875]. https://doi.org/10.3389/fpsyg.2021.591875

Herter, M. M., Borges, A., & Pinto, D. C. (2021)

Which emotions make you healthier? : The effects of sadness, embarrassment, and construal level on healthy behaviors. Journal of Business Research, 130(June), 147-158. https://doi.org/10.1016/j.jbusres.2021.03.016

Morais, L. H. L. D., Pinto, D. C., & Cruz-Jesus, F. (2021)

Circular economy engagement: Altruism, status, and cultural orientation as drivers for sustainable consumption. Sustainable Production and Consumption, 27(July), 523-533. https://doi.org/10.1016/j.spc.2021.01.019

Shuqair, S., Pinto, D. C., & Mattila, A. S. (2021)

An empathy lens into peer service providers: Personal versus commercial hosts. International Journal of Hospitality Management, 99, 1-10. [103073]. https://doi.org/10.1016/j.ijhm.2021.103073

Shuqair, S., Pinto, D. C., So, K. K. F., Rita, P., & Mattila, A. S. (2021)

A pathway to consumer forgiveness in the sharing economy: The role of relationship norms. International Journal of Hospitality Management, 98, 1-8. [103041]. https://doi.org/10.1016/j.ijhm.2021.103041

Vanneschi, L. & Pinto, D. C. (2021)

Understanding over-indebtedness in Portugal: descriptive and predictive models. Lisboa: Instituto Superior de Estatística e Gestão de Informação da Universidade Nova de Lisboa. NOVA Information Management School (NOVA IMS). ISBN: 978-972-8093-20-4. Link: http://hdl.handle.net/10362/114093

Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020)

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25

Dalmoro, M., Pinto, D. C., Herter, M. M., & Nique, W. (2020)

Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity. International Journal of Emerging Markets. (Advanced online publication on 17 March 2020). https://doi.org/10.1108/IJOEM-04-2019-0270

Huseynov, K., Costa Pinto, D., Maurer Herter, M., & Rita, P. (2020)

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior. Journal of Hospitality and Tourism Research. [Advanced online publication on 1 July, 2020]. https://doi.org/10.1177/1096348020936334

Santini, F. D. O., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020)

Customer engagement in social media: a framework and meta-analysis. Journal Of The Academy Of Marketing Science. [Advanced online publication on 27 May 2020]. Doi: https://doi.org/10.1007/s11747-020-00731-5

Soares, R. R., Herter, M. M., Leal, M. D. C., Pinto, D. C., & Abreu, C. (2020)

Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas? RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E34), 514-526.

Terres, M. D. S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020)

The power of sophistication: How service design cues help in service failures. Journal of Consumer Behaviour, 19(3), 277-290. https://doi.org/10.1002/cb.1816

Souto, P. C., Silva, L. V., Pinto, D. C., & Santos, F. C. (2020)

A Population Dynamics Approach to Viral Marketing. In H. Cherifi, S. Gaito, J. F. Mendes, E. Moro, & L. M. Rocha (Eds.), Complex Networks and Their Applications VIII : Proceedings of the 8th  International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2019 (Vol. 1, pp. 399-411). (Studies in Computational Intelligence; Vol. 881 SCI). Springer. https://doi.org/10.1007/978-3-030-36687-2_33

Pinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019)

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094

Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019)

Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557

Shuqair, S., Pinto, D. C., & Mattila, A. S. (2019)

Benefits of authenticity: Post-failure loyalty in the sharing economy. Annals of Tourism Research, 78, [102741]. https://doi.org/10.1016/j.annals.2019.06.008

Castagna, A. C., Pinto, D. C., & Herter, M. M. (2019)

Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 571-572). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_154

Dalmoro, M., Pinto, D. C., & Nique, W. M. (2019)

Traditionscapes in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 277-278). [Chapter 69] (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_69

Pinto, D. C., Herter, M. M., Nicolao, L., & Terres, M. (2019)

The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 367-368). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_97 ISBN: 978-3-030-02567-0

de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018)

The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6. URL: https://doi.org/10.1057/s41262-018-0104-6

Junior Ladeira, W.; Santini,F. O.; Pinto, D. C.; Araujo, C. F. & Fleury,F. A. (2018)

Self-control today, indulgence tomorrow? How judgment bias and temporal distance influence self-control decisions. Journal of Consumer Marketing. [Advanced online publication on november 2018]. https://doi.org/10.1108/JCM-11-2016-1993

Costa Pinto, D.; Nique, W. M.; Herter, M. M.; Borges, A. (2016)

Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, 742-753. doi: 10.1111/ijcs.12282

Ladeira, W. J., Nique, W. M., Costa Pinto, D. & Borges, A. (2016)

Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction, The International Review of Retail, Distribution and Consumer Research, 26(5), 502-520. doi: 10.1080/09593969.2016.1182934

Costa Pinto, D., Reale, G., Segabinazzi, R., and Vargas Rossi, C. A. (2015)

Dalmoro, M.; Costa Pinto, D.; Nique, W. M.; Borges, A. (2015)

Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference. Journal of Brand Management, 22, 721-736. doi: https://doi.org/10.1057/bm.2015.39

Costa Pinto, D., Herter, M. M., Rossi, P. and Borges, A. (2014)

Herter, M. M., Santos, C. P. dos, Costa Pinto, C. (2014)

Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804. https://doi.org/10.1108/IJRDM-03-2013-0066

Scaraboto, D., Rossi, C. A. V., & Costa, D. (2012)

How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities. BAR - Brazilian Administration Review, 9(3), 246-267. https://dx.doi.org/10.1590/S1807-76922012000300002

Costa Pinto, D., Nique, W. M., Añaña, E. d. S. and Herter, M. M. (2011)