Biography
Maria Teresa Pinheiro de Melo Borges Tiago holds a Ph.D. in Economic and Business Sciences, with Aggregation in Service Marketing from the University of the Azores. Her main research area is digital marketing, particularly in the tourism domain, using hybrid methodologies. She has authored over seventy peer-reviewed scientific articles, including two books, six book chapters, articles in international scientific journals, and conference proceedings. She has taught more than a dozen courses in the fields of Marketing and Tourism. She has participated in various national and international R&D projects and coordinates the "SMART Tourism" and "TASTE" projects, funded by FEDER (85%) and regional funds (15%) through the 'Operational Program Azores 2020'.