Miguel Pereira started his professional career in Digital Marketing and Business Intelligence when he founded his first company in 2015, a company that was incubated at Startup Lisboa: a college evaluation website called Uduni. Later, he was responsible for managing advertising in channels/media such as paid search, Display, Email Marketing, YouTube, Google Shopping, Facebook, Bing, among others, as well as other important aspects of managing a brand's digital presence, at Ecselis, the Performance Marketing unit of Havas Media Group. Later, he worked as a Senior Consultant of Business Intelligence and Digital Marketing at DBi, of the Havas Media Group, where he participated in projects for brands such as Continente, Universo, Banco Carregosa, among many others. Currently, he is a senior consultant in digital marketing and business intelligence. He has a degree in Business Management and Administration from Católica-Lisbon School of Business and Economics, a Master in Management from Nova SBE, a postgraduate degree (advanced training for executives) in Big Data: Data Science and Business Analytics from Católica-Lisbon School of Business and Economics, the advanced executive program "Driving Digital Marketing Strategy" from INSEAD and Certified Professional - Head of Marketing from APPM (Associação Portuguesa dos Profissionais de Marketing).