Miguel Pereira began his professional career in Digital Marketing and Business Intelligence when he founded his first company in 2015, which was incubated at Startup Lisboa: a college evaluation website called Uduni. Later, he was responsible for managing advertising in channels/media such as paid search, Display, Email Marketing, YouTube, Google Shopping, Facebook, Bing, among others, as well as other important aspects of managing a brand's digital presence, at Ecselis, the Performance Marketing unit of the Havas Media Group. He later worked as a Senior Business Intelligence and Digital Marketing Consultant at DBi, part of the Havas Media Group, where he took part in projects for brands such as Continente, Universo, Banco Carregosa, among many others. He is currently a senior digital marketing and business intelligence consultant. He has a degree in Management and Business Administration from the Católica-Lisbon School of Business and Economics, a Master's degree in Management from Nova SBE, a postgraduate degree (advanced training for executives) in Big Data: Data Science and Business Analytics from the Católica-Lisbon School of Business and Economics, has also successfully completed advanced training for executives ‘Driving Digital Marketing Strategy’ by INSEAD and is a Certified Professional Head of Marketing by APPM (Portuguese Association of Marketing Professionals) and also another advanced training for executives ‘Algorithmic Business Thinking’ by the MIT Sloan School of Management.