Sara holds a bachelor's degree in Economics from Nova School of Business & Economics and a Master's degree in Management from the same institution. She started her career in Investment Banking at Deutsche Bank Portugal, where she worked with companies from the PSI 20 index, such as EDP, Galp, and Jerónimo Martins. Later on, she transitioned to the field of Digital Marketing and joined the Performance Marketing team at GroupM Portugal, working with brands such as Boutique dos Relógios, Novo Banco, IBM, and Braun. She then joined Karma Network, where she worked on Digital Strategy Consulting projects for brands like Superbock and Farmácias Portuguesas. Currently, she works as a Digital Account Manager at Arena Media Portugal, where she is responsible for managing teams dedicated to the digital component, ranging from Branding to Performance, for major advertisers in Portugal such as Worten, Well's, and Zippy.