Currently, I am working as a Digital Marketing Analyst at Grupo Boticário in Portugal, where I am responsible for the project of transitioning and internalizing the Digital Media team. Throughout my career, I have worked in various companies across different industries, always in roles related to digital marketing. In terms of academic background, I completed a Bachelor's degree in Management at ISCTE and a Master's degree in Information Management with a specialization in Marketing Intelligence at NOVA IMS. I started my professional journey with an internship at 360imprimir, focusing on Search & Shopping. I worked with different markets and a wide range of products, managing Google Ads and Bing Ads campaigns there. Later on, at Grupo Pestana, I joined the Digital department, where I had the opportunity to work across various channels such as Search, MetaSearch, Social Ads, Local SEO, SEO, and Affiliates. In this role, I had a strategic component, including channel planning for the regions I was responsible for. I also had the experience of working in a digital media agency called Performance Sales, where I worked with both national and international clients from diverse industries, ranging from food retail to pharmaceuticals. In this role, I was involved in strategic planning, budgeting, and campaign implementation across multiple channels, with a particular focus on platforms like TikTok, Pinterest, and various Rich Media channels.