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Teaching Staff

Biography

Simoni Rohden holds a PhD in Marketing, a Master's in Administration, and a Bachelor's in Administration – International Trade. She has approximately 10 years of experience as a lecturer in higher education, teaching undergraduate and postgraduate marketing courses. With over 15 years of industry experience, she has worked in consulting, sales, marketing, and management across the industrial (metallurgy and steel) and service sectors. Originally from Brazil, she currently resides in Portugal.

Scientific Publications

Terres, M. D. S., Rohden, S. F., & Sebastião, L. V. (2024)

COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing. International Journal of Pharmaceutical and Healthcare Marketing, 18(4), 649-674. https://doi.org/10.1108/IJPHM-04-2022-0034

Espartel, L. B., & Rohden , S. F. (2024)

Striking a balance: Information sensitivity in smart retailing and consumer responses. In Proceedings of the European Marketing Academy (pp. 1-11). Article 122553 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122553.pdf

Rohden , S. F., & Espartel, L. B. (2024)

Organisational privacy ethical care and its influence on consumer responses in smart retailing: a comparison of different generations [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 119727 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119727.pdf

Rohden , S. F., Lopes, J., & Espartel, L. B. (2024)

“I would rather receive a recommendation from a voice assistant than a salesperson!”: consumer responses to interactions with artificial intelligence. In Proceedings of the European Marketing Academy (pp. 1-11). Article 122654 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122654.pdf