João Costa is an Assistant Professor at NOVA IMS and ISCTE-IUL. He holds a Master’s degree in Decision Support Systems from ISCTE and is currently pursuing a PhD at NOVA IMS. He teaches courses in Information Systems, Benefits Management, BPM (Business Process Management), Automation, and Human-AI Interaction. His main research areas include Digital Transformation, Artificial Intelligence, and Automation. He has published three scientific articles. Since 2005, João has been working at Millennium bcp, where he has taken on roles in Infrastructure, Project Management, Architecture, Processes, and Automation. He currently leads a team of 12, working on an innovative solution that combines humans and robots, advancing digital transformation with the help of artificial intelligence models.