Constança Rodrigues is a Guest Assistant Lecturer at NOVA IMS, having recently begun her first teaching experience in the Business Process Management course. She is currently enrolled in the Master’s program in Data-Driven Marketing, with specialization in Digital Marketing & Analytics, where she has been developing advanced skills in data analysis and digital marketing strategies. She holds a Bachelor's degree in Information Management, graduating with an average of 17/20, and has received four Academic Excellence Awards over the years. She is currently responsible for the Marketing and Culture Department at DareData, where she leads the development and implementation of digital strategies aimed at increasing brand visibility.