Delivered over 5 weeks in a fully online format, the program combines asynchronous sessions — including videos, explanatory materials, and practical exercises — with weekly synchronous sessions for discussion, Q&A, and interactive workshops.

Participants have 24/7 access to all content on the NOVA IMS Data.On platform, ensuring maximum learning flexibility throughout the program.

• Managers and leaders looking to integrate AI into their organization’s strategy.
• Non‑technical professionals who need to understand the fundamental concepts of AI.
• Executives who want to keep up with digital transformation and adopt data‑driven approaches.
• Employees from companies seeking to explore practical AI applications to improve processes and create new business opportunities.

This program is particularly suitable for those seeking a clear, applied, and non‑technical overview of AI in a business context.

Strategic focus
Participants learn how to integrate AI into organizational strategy and identify critical success factors for its implementation.

Total flexibility
Asynchronous content combined with synchronous sessions ensures autonomy and continuous support.

NOVA IMS excellence
Faculty with both academic and applied experience in urban intelligence, embedded in an institution that features researchers recognized among the Top 2% Scientists worldwide.

Valued certification
Upon completion, participants receive an official certificate and 2 academic ECTS credits, strengthening their professional development.

• Understand the fundamental concepts of AI and distinguish between different technologies applied to business.
• Identify opportunities to create value with AI, aligning technological innovation with the organization’s strategic objectives.
• Support organizational decisions with a critical perspective on the impacts and benefits of AI.
• Contribute to digital transformation initiatives by ensuring an ethical, responsible, and sustainable approach to AI use.
• Strengthen their professional profile by adding highly sought‑after skills in a rapidly evolving market.

The program prepares professionals to lead with confidence in an increasingly analytically driven and intelligently automated business environment.

Integrated into a broader training pathway at NOVA IMS, this course prepares participants to embed AI into operations, decision‑making, and organizational strategy, enabling them to keep pace with technological evolution and take advantage of the opportunities it creates.

The program is structured into five modules, combining online synchronous sessions with asynchronous content that supports autonomous, hands‑on, and real‑world‑oriented learning. The focus is on equipping participants with a solid understanding of how AI can generate value, improve operational efficiency, and stimulate innovation within the business context.

The goal is to build a clear, accessible, and non‑technical conceptual foundation.

• Process optimization;
• Intelligent automation;
• Customer experience personalization;
• Operational efficiency;
• Pattern detection that drives growth and new business opportunities.

Participants analyze real‑world AI use cases in companies to understand its direct impact on performance.

Topics discussed include:

• Integration of AI into business models;
• Data‑driven innovation;
• The impact of AI on organizational culture;
• Digital transformation and scalability.

• Ethics and responsibility;
• Transparency and model interpretability;
• Data management;
• Risks, limitations, and best implementation practices.

This module prepares participants to ensure that AI is implemented safely, effectively, and in alignment with the organization’s needs.

• Generative AI;
• Sustainability and responsible automation;
• The impact of AI on global competitiveness;
• New frontiers of digital innovation.

This module challenges participants to envision how AI will continue to transform the business world and to anticipate future opportunities.

Throughout the program, participants will:

1. Understand the fundamental concepts of Artificial Intelligence
   Master the core principles of AI, including types of technologies and essential methodologies, gaining a clear and accessible understanding of how it works and its practical applications.
   
   
2. Explore key AI technologies applied to business
   Learn about use cases and tools that help optimize processes, enhance products and services, and drive business innovation.
   
   
3. Integrate Artificial Intelligence into organizational strategy
   Understand how AI can support strategic decisions, create competitive advantage, and transform business models across different sectors.
   
   
4. Identify critical factors for effective AI implementation
   Recognize challenges such as ethics, governance, data quality, and model interpretability, developing best practices for responsible and sustainable adoption.
   
   
5. Develop a critical perspective on the impact of AI on the future of business
   Reflect on emerging trends such as generative AI, intelligent automation, and sustainability, understanding how these technologies shape organizations’ digital transformation.