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Executive Master Program in Artificial Intelligence for Business

Headerssite2025 Level3

Executive Master Program
in Artificial Intelligence for Business

Artificial Intelligence (AI) is transforming the business sector, driving innovation, and enabling more informed and strategic decision-making.

The Executive Master's in Artificial Intelligence for Business is designed to equip leaders and managers with the practical application of AI to optimize operations, create new business models, and generate a competitive advantage.

This program is aligned with emerging AI trends, covering subjects from machine learning and predictive analytics to AI ethics and regulation. The curriculum combines a strong practical component, including case studies and applied project development, ensuring students acquire essential skills to lead digital transformation in their organizations.

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    Length

    2 semester

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    ECTS Credits

    60 ECTS

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    Start Date

    September 2026

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Who is it for?

This Executive Master's degree is aimed at executives, managers, and middle managers from public and private organizations who want to understand and apply Artificial Intelligence in the development of products, services, and business solutions aligned with the real needs of organizations.

It is also suitable for professionals with relevant experience who wish to deepen or update their technical and strategic skills in areas such as Management, Economics, Finance, Data Science, Information Management, Information Systems and Technologies, Computer Science, Mathematics, and Statistics.

Goals

The course aims to train specialists capable of:

  • Understanding the practical use of AI tools and methods, such as machine learning, computer vision, and natural language processing (NLP), in business contexts;

  • Interpreting statistical modeling results and AI algorithms to support data-driven strategic decision-making;

  • Identifying opportunities to apply AI solutions in products, services, and business processes, leveraging accessible and available technologies in the market;

  • Developing strategies to transform business models through AI, using practical cases and exploring technologies like machine learning, computer vision, and NLP;

  • Integrating AI-based solutions into existing business systems, overcoming adoption barriers through change management strategies;

  • Identifying requirements and specifying AI-based solutions for improving business processes and developing new value propositions, using existing tools.

Program Overview

The Executive Master's in Artificial Intelligence for Business prepares professionals to lead the strategic adoption of Artificial Intelligence in organizations, combining technology, data analysis, and business acumen to generate real impact and sustainable competitive advantage. In a context where AI is transforming business models, operational processes, and decision-making, this program is designed to empower leaders to transform technological innovation into business value.

With a practical and interdisciplinary approach, the program combines:

  • Fundamentals and practical applications of Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing (NLP) in business contexts.
  • Data-driven decision making and predictive analytics to support informed strategic decisions.
  • AI-driven innovation and business model transformation, focused on creating new products, services, and value propositions.
  • Governance, ethics, and regulation of AI, ensuring responsible adoption aligned with organizational and legal challenges.
  • Leadership, change management, and AI adoption in organizations, essential for scaling solutions and ensuring effective impact.

Participants will have direct contact with real cases, applied projects, and business challenges, culminating in the development of a final project focused on the practical application of Artificial Intelligence in an organizational context.

This program is not just about technology: it is about transforming data into strategic decisions, algorithms into business solutions, and Artificial Intelligence into real impact.

Teaching Language Portuguese. In case there are any foreign students or teachers, the classes will be taught in English.

Why choose this program

What Makes This Program Unique

Combining academic excellence with a strong practical focus, the Executive Master's in Artificial Intelligence for Business offers training designed to respond to the real challenges of adopting Artificial Intelligence in organizations.

The program prepares professionals to integrate AI, data, and technology into business strategy definition, developing critical skills in a context marked by digital transformation, automation, and data-driven decision-making.

Combining the fundamentals of artificial intelligence, machine learning, predictive analytics, business model innovation, and AI governance, this Executive Master's program stands out for its strategic and applied approach, enabling students to understand, evaluate, and implement AI solutions with a real impact on processes, products, and services.

Learning is reinforced through real case studies and applied projects, bringing academic knowledge closer to the concrete challenges faced by public and private organizations. NOVA IMS's strong connection to the market ensures contact with current methodologies, tools, and practices for AI adoption.

Led by an experienced and internationally recognized faculty in the areas of Artificial intelligence, Data Science, and Management, the program guarantees scientific rigor, strategic vision, and immediate applicability of the knowledge acquired.

Based on a collaborative and multidisciplinary environment, this Executive Master's degree promotes critical thinking, innovation, and leadership skills in AI-driven digital transformation.

With a duration of two semesters (60 ECTS) and a hybrid format, it offers the necessary flexibility for professionals who combine advanced training with management responsibilities, at a time when Artificial Intelligence is a decisive factor in competitiveness.

This program also provides a valuable opportunity for qualified networking, promoting interaction, experience sharing, and the creation of connections between participants and teachers. Included in the tuition are parking, coffee breaks, lunches/dinners, and moments designed to stimulate networking and collaboration throughout the learning journey.

Benefits for Your Development

  • Understand the fundamental principles of Artificial Intelligence and its practical application in business contexts.
  • Apply machine learning and predictive analytics techniques to support data-driven strategic decisions.
    Identify opportunities for innovation and business model transformation through AI.
  • Develop skills in Artificial Intelligence governance, ethics, and regulation.
    Strengthen leadership, change management, and AI adoption capabilities in organizations.

Impact on Your Organization

  • Increase your organization's ability to identify, implement, and scale Artificial Intelligence solutions with real business value.
  • Promote a data-driven decision-making culture, supported by analytical models and intelligent systems.
  • Empower teams to integrate AI into processes, products, and services in an ethical, efficient, and sustainable manner.
  • Improve operational efficiency, innovation, and competitiveness through the strategic adoption of Artificial Intelligence.

Study plan

The study plan corresponds to 60 ECTS, in a total of 9 course units:

Mandatory course units

  • Artificial Intelligence - Enabled Business Model Innovation module
  • Artificial Intelligence Governance, Ethics & Regulations
  • Augmenting with Artificial Intelligence Vision and Language
  • Final Work Project
  • Foundations of Data-Driven Decision Making
  • Introduction to Artificial Intelligence and Machine Learning
  • Leading in Business AI Innovation
  • New Horizons
  • Organizational Adoption of Artificial Intelligence
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Faculty

Admissions and fees

Applications are evaluated by the Admissions' Jury Panel of NOVA IMS, which seeks candidates with relevant professional experience, leadership skills, and a strong motivation to learn and apply advanced knowledge. This process ensures that each class is composed of professionals capable of contributing to a dynamic and collaborative learning environment.

Applications phase

The application phase will take place in January 2026.

Entry Requirements

To enter this program, applicants must meet the following requirements:

• Hold a bachelor's degree;
• Be proficient in English;
• Have at least 5 years of professional experience relevant to the course or related areas.

Application Fee

The fee of the application is €51. The application can only be considered after the payment of the application fee, within the stipulated period, non-refundable in case of withdrawal or non-admission in the program.

Registration Fee

After being admitted to the program and upon confirmation of enrollment, the applicant must make a payment of a pre-registration fee (around one week after the admission result announcement), deductible in this postgraduate program's tuition fee, non-refundable in case of withdrawal, with the following value:

  • €1.250 for applicants with a nationality from a European Union member country;
  • €2.500 for applicants of other nationalities, unless their registration fee is provided by an official entity.

Upon registration, students should make the following payments:

  • €35 - for enrollment fee (the value is updated annually);
  • €1.40 - for annual school insurance (the value is updated annually).

Tuition Fee

The tuition fee of this Executive Master is:

  • € 12.000, for applicants with a nationality from a European Union member country;
  • € 15.000, for applicants of other nationalities.

Included in the tuition fee: parking, coffee break, lunch/dinner.

Tuition fee payment dates

Tuition fees may be paid in full or in six installments, with the following payment dates:

Full payment September 25th to 30th, 2026.

Payment in six installments:

  • September 25 to 30, 2026 (corresponding to 25% of the tuition fee);
  • November 25 to 30, 2026 (corresponding to 15% of the tuition fee);
  • January 25 to 31, 2027 (corresponding to 15% of the tuition fee);
  • March 25 to 31, 2027 (corresponding to 15% of the tuition fee);
  • From May 25 to 31, 2027 (corresponding to 15% of the tuition fee);
  • From July 25 to 31, 2027 (corresponding to 15% of the tuition fee).

FAQ

Do you have a question? Explore the most frequently asked questions and find the answer here! If you still have unanswered questions, please contact us!

  • Applications

    When can I apply?

    It is only possible to submit the application during its applications phase. However, you can fill the application form at any time, submitting it when the applications phase starts.

    How can I apply?

    The applications are submitted online, in NOVA IMS’ Applications Portal.

    To submit their application, the applicants must register in the Portal, fill the form, upload your Curriculum Vitae, choose the program and pay the application fee in the Portal. The application process is the same for all the applicants, national or international.

    Which documents are required?

    The only mandatory document during the application process is the Curriculum Vitae (in .doc or .pdf format). The applicant can upload other documents such as diploma or other certificate of their qualifications.

    How do I convert a file to .PDF?

    Here is a list of websites where you can convert files to the pdf format, as a reference:

    Is there an application fee?

    The application fee is €51 in the academic year 2026-2027. The payment of the application fee will be made during the application process in the Applications’ Portal, through bank transfer/ATM reference, MBWay, PayPal or Visa. The application will only be considered successfully submitted after the payment of the application fee, within the stipulated time. It’s non-refundable in case of withdrawal or non-admission in the program.

    Can I apply to more than one program?

    You can apply to a maximum of 2 programs per application phase, by paying the application fee for each program, that is, the application to 1 program equals the payment of 1 application fee, the application to 2 programs equals the payment of 2 application fees.

    In the application form, a Tax Identification Number is requested. What is Tax Identification Number? I don’t have one, what should I put in that blank field?

    In Portugal, the Tax Identification Number is required to identify a taxable entity or person, in tax declarations or financial transactions. If you don’t have a Tax ID Number or similar, please put “999999999” in that field of the application form.

    What should I write in the field: “Goals/motivation to apply to this program”?

    In this field, please mention:

    • In which way your background (academic and professional) fits the program;
    • What are your short-term professional goals;
    • What are your expectations with the attendance of this program.

  • Admission

    How does the selection process work?

    The selection process is based on the analysis of the academic and professional curriculum. The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference).

    In case I am contacted for an interview, can it be held at distance?

    Yes, the interview can be held at distance, preferably via Teams.

    When will I know the result of the application?

    The result of the application will be known, through email, in the date to be announced in the confirmation of submitted application email and/or by the Admissions’ Jury/Programs Manager.

    I was admitted in the program. What’s the next step?

    In case of admission, the applicant must make the payment of the pre-registration fee (around 1 week after the result announcement), until its deadline, in NOVA IMS’ Applications Portal and upload the diploma or other certificate of his latest qualification (example: Bachelor’s degree, Master’s degree or PhD).

    Can I attend more than one program by academic year?

    Yes, you may attend two programs per school year, although it’s not recommended. Please pay attention to the fact that there may be overlap of the Mandatory Course Units of each program, as well as the overlap of the exams.

    I was admitted in two programs, but I only intend to attend one. What should I do?

    In case of admission to two programs, the candidate will have to choose, in the Application Portal, the program in which they intend to attend. After choosing the desired program and paying the pre-registration fee, you must select the option "Withdrawal" in the 2nd program in which you do not intend to attend. Thus, your vacancy is available to a candidate on the Waiting List.

    I'm on the Waiting List. Can I still be admitted?

    Since it is possible for candidates to apply for two programs per application phase, there will be cases where the same candidate has been admitted to both programs, but intends to join only one. In these cases and if the limit number of vacancies is not completed, the remaining vacancy will be assigned to a candidate on the Waiting List.

    I intend the invoice for the payment of the application / pre-registration fees.

    The Invoice-Receipt will be available in this Applications’ Portal up to 2 business days after the payment, in the tab "Billing/Treasury".

    I was admitted in the program, but I need visa. What should I do?

    NOVA IMS can issue a document that proves admission in the program, that will be sent to the student and the Embassy. The document will only be issued or provided after the payment of the pre-registration fee. Regardless of issuance the document, the student must contact the Portuguese Embassy or Consulate in their country to get more information.

  • Other Informations

    Is this program taught in Portuguese or English?

    Teaching Language Portuguese. In case there are any foreign students or teachers, the classes will be taught in English.

    Is it possible to park on campus?

    The students can park their vehicles on campus, if they have the access card. There are several parking areas on campus and near to NOVA IMS. 

Applications and Contacts

Applications:

Applications will be accepted from January 2026.

If you would like more information about this course, please contact:

Marketing & Admissions Department:

Renata Barateiro

Marketing and Admissions Coordinator – Executive Education

📞 +351 213 828 619

✉️ executive@novaims.unl.pt

Regulations and Accreditations

  • A3ES;
  • DGES – Registration number R/A-CR 74/2025 on 31-03-2025.

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