Micro-accreditation in Digital Marketing aims to bring students up to speed in relation to the use of software and tools as well as to strategic business decisions within the context of the realworld digital marketing and e-commerce landscape. We aim to help you build your digital marketing skills to make the most of online opportunities. Identify types and features of e-commerce technology, and its infrastructure. Understand the process of building an ecommerce presence as well as issues on security and payment systems. Describe the key components of ecommerce business models and identify digital marketing and advertising strategies and tools. Understand the relationship between social, mobile, and local marketing. Identify the major trends in the consumption of media and online content, and the different types of social networks and online communities. Understand the environment in which the online retail sector operates, and the evolution of B2B ecommerce. Setup an e-commerce store Learn to perform keyword research, implementation, and search engine optimization. Define Google and Facebook/Instagram Ads strategy and create corresponding campaigns. Develop social media activities and create email marketing campaigns. Define a measurement plan for Google Analytics.
Micro-accreditation in Digital Marketing
Micro-accreditation in Digital Marketing
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Who is it for?
This course is intended for professionals in the field of tourism and hospitality who want to understand a set of concepts and methodologies that can be used for effective and successful management of digital transformation projects.
Learning outcomes:
By the end of the course, the students will be able to:
- Identify the types and features of electronic commerce technology and its infrastructure
- Understand the process of building an e-commerce presence
- Describe key components of e-commerce business models and identify digital marketing and advertising strategies and tools
- Understand the relationship between social, mobile and local marketing
- Identify the main trends in online media and content consumption, and the different types of social networks and online communities
- Learn how to perform keyword research, implementation and search engine optimization
- Define Google and Facebook/Instagram/Tik Tok Ads strategy and create corresponding campaigns
- Develop social media activities and create email marketing campaigns
- Define a measurement plan for Google Analytics.
General Information
Course Delivery
Dates: The classes will start in September 2023, running after working hours (after 6:30 p.m.).
Format: Hybrid (students may choose to attend in person or online via zoom). The exams will be on-site.
Entry Requirements:
To enter this program, applicants must meet the following requirements:
- Hold a bachelor's degree in a compatible field (completed by September 2023);
- Be proficient in English (spoken and written).
Registration: through the form until August 25th.
Registration payment: until August 29th.
Selection Process: The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.
Tuition Fee:
The tuition fee is €1.450. However, the 2023-24 edition, starting in September 2023, has the special support of TIA | PRR, so there will be a discount of around 50% for residents in Portugal during the entire program, with the tuition fee for these Students being €725.
The program will only start after the enrollment of at least 15 Students and the special value of the TIA | PRR, cannot be combined with other discounts.
Duration and ECTS
This course has a duration of 28 hours and awards 7.5 ECTS to participants.
Language
The course will be taught in English.
