Whitin this Micro-accreditation in Project in Hospitality & Tourism Analytics students will be required to develop and manage their own business intelligence and analytics project using the data provided by the business partners of the Postgraduate Program in Business Intelligence and Analytics for Hospitality & Tourism. Students will work in teams and will be asked to engineer and analyze the data, but also to design the business case and to carry on a cost/benefit analysis. This hands-on activity will provide the students with the skills needed to manage projects such as team working, team organization and coordination, project planning and use of support tools. Analyze consumer trends and preferences enabling to find market opportunities. Benchmark with large Hotel Chains, Airbnb, and other players regarding new products, services, or pricing models available. Brainstorm hypotheses and solutions that can meet those encountered consumer preferences. Create a Business Plan for the solutions found signaling the “size and fair share of the pie”.
Micro-accreditation in Project in Hospitality & Tourism Analytics
Micro-accreditation in Project in Hospitality & Tourism Analytics
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Who is it for?
This course is intended for professionals in the field of tourism and hospitality who want to understand a set of concepts and methodologies that can be used for effective and successful management of digital transformation projects.
Learning outcomes:
By the end of the course, the students will be able to:
- Manage projects, such as teamwork, organizing and coordinating teams, deciding on projects and using support tools.
- Analyze trends and consumer trends allowing you to find market opportunities.
- Benchmark with major hotel chains, Airbnb and other players regarding new products, services or pricing models available.
- Brainstorm hypotheses and solutions that might respond to consumers' emotions.
- Create a Business Plan for the solutions found, signaling the “size and fair share of the pie”.
General Information
Course Delivery
Dates: The classes will start in February 2024, running after working hours (after 6:30 p.m.).
Format: Hybrid (students may choose to attend in person or online via zoom). The exams will be on-site.
Entry Requirements:
To enter this program, applicants must meet the following requirements:
- Hold a bachelor's degree in a compatible field (completed by September 2023);
- Be proficient in English (spoken and written).
Registration: through the form until January 19th.
Registration payment: until January 21st.
Selection Process: The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.
Tuition Fee:
The tuition fee is €1.450. However, the 2023-24 edition, starting in February 2024, has the special support of TIA | PRR, so there will be a discount of around 50% for residents in Portugal during the entire program, with the tuition fee for these Students being €725.
The program will only start after the enrollment of at least 15 Students and the special value of the TIA | PRR, cannot be combined with other discounts.
Duration and ECTS
This course has a duration of 28 hours and awards 7.5 ECTS to participants.
Language
The course will be taught in English.
