Ver o conteúdo principal

Data-Driven Marketing Area

MDDM

Discover the Power of Data in Marketing
Data-Driven Marketing

Imagine transforming creative marketing into an analytical journey, where every decision is driven by strategic data, and excellence and innovation come together to transform professionals into visionary leaders.

NOVA IMS offers four specializations in the field of Marketing, available both as a Postgraduate (two semesters) and as a Master's programs (four semesters). This diversity of specializations provides students with a wide range of knowledge, enabling them to excel in their careers in the dynamic field of marketing:

  • Data Science for Marketing: provides hands-on training, focused on data processing (through programming and statistics - data science and big data), artificial intelligence (machine learning), and consumer social network analysis.
  • Digital Marketing and Analytics: ranked as the best program in Portugal and the 3rd best in Western Europe in E-Business and Digital Marketing, according to the Eduniversal ranking. Its goal is to provide companies with the ability to consolidate their brands and products in the market, taking advantage of a strategic and integrated vision of the customer, both online and offline.
  • Marketing Intelligence: offers a balanced path between a component focused on the tools and methods of marketing management and another based on the techniques and methods of information analysis and management.
  • Marketing Research and CRM: designed to fill a gap in the marketing professionals, with a special focus on technicians and users of market research, as well as professionals involved in customer relationship management.

Don't miss the opportunity to lead the digital transformation of modern marketing. Join us on this journey where visionary leadership and innovation drive organizational success!

The applications for this program are open between February 6th and March 7th, 2025. To apply, click here.

Brochure

To download, please enter the following informations
Download
Contact us
Apply here

listagem

Patrícia Afonso
Digital Data Analyst | Mercedes-Benz.io
Pedro Almeida
Executive Media Planner | Carat
Anabell Góngora
Lead Marketing Program Manager - Retail (UKI) | Accenture
Raquel Lopes Santos
Customer Insights Analyst | Worten
Carolina Marques
Digital Innovation & Marketing Operations | Wunderman Thompson Portugal
Tânia Gomes
Junior Data Engineer | NTT Data
slider item
I couldn't have made a better choice than embarking on my academic journey at NOVA IMS. As an institution, NOVA IMS offers its students top-tier education and equips them with the essential tools to propel future data analysis experts into both the national and international markets. From day one, students are prepared to apply the knowledge gained in theoretical classes into practical applications, fostering a deeper understanding of the subjects and the development of a data-driven mindset. It's also worth noting the mutual support among colleagues and the academic spirit of the NOVA IMS community, which undoubtedly leave a lasting impact on every student.
slider item
NOVA IMS is more than just a university, it is also a reference in the business market, an aggregator of experiences, and an institution that is guided by excellence and rigor. As for the specialization in Marketing Intelligence, it is a complete program that has provided me professional growth, the necessary tools for the business world and, above all, added value to my career.
slider item
NOVA IMS offers a great experience for International students.
The quality of teaching is exceptional and qualified, which means that the programs are demanding and not easy, but you still allowed time to have fun and enjoy Portugal. I am very pleased with my experience, and I have learned a lot.
slider item
The decision to attend the specialization in Marketing Research and CRM proved to be the right choice. The timeliness of learning and the excellence and dedication of professors, are profound drivers of success that complement my background at NOVA IMS, enhancing new skills that allow me to face the dynamics and demands of the job market. I believe it is a strong boost to the development of my professional career.
slider item
The specialization in Marketing Intelligence was the reason why I returned to Portugal. What a good decision I made! It is a very complete program, with an initial theoretical approach that allows us to have a framework to roll up our sleeves and ‘get your hands dirty’. Big data becomes something we deal with on a daily basis, to automate the processes of our companies and to work in an interconnected world that facilitates decision-making processes.
After work, I met colleagues from many industries who complemented this knowledge and together we made this journey unforgettable. I made the right choice!
slider item
The Postgraduate Program In Digital Marketing and Analytics of NOVA IMS is an excellent opportunity for people who want to have the perfect balance between theoretical and practical components. The academic environment (research work, dynamics, classes, teachers and colleagues) is undoubtedly excellent. I would choose NOVA IMS again!