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Teaching Staff

Biography

Dynamic multi-lingual marketing professional with a multi-sector marketing experience. Thrives in a result driven, analytical and collaborative environment, employing well-honed skills and a practical hands-on-approach. Proven ability to manage projects and leading a team of specialists focused in delivering a high standard product/service while building human relationships.

Scientific Publications

Rodrigues, D., Jardim, B., & Neto, M. D. C. (2025)

Predicting key touchpoints in hotel customer journey: a comparison of machine learning models. Journal of Travel and Tourism Marketing, 42(5), 609-626. https://doi.org/10.1080/10548408.2025.2456083