Marlon Dalmoro is an associate professor of marketing in undergraduate, MBA, and postgraduate courses. He has a strong career in marketing research development (both academic research and industry-oriented research) at European and Brazilian universities. He holds a research merit scholarship for high scientific productivity awarded by the Brazilian National Council for Scientific and Technological Development (CNPq). His research interests predominantly focus on interpretive research methods such as ethnography, practice theory, and Actor-Network Theory. He also has experience with a wide range of data collection methods, including interviews, observations, netnography, and introspection. His research operates at the intersection of Consumer Culture Theory (CCT) and constructivist market studies, specifically addressing the role of multiple actors in the construction of alternative, sustainable, and emerging markets. He also applies his knowledge to the development of quantitative research and experiments with significant potential for theorization in the field of consumer behavior. His research has been published in international journals such as the Journal of Public Policy and Marketing, Journal of Interactive Marketing, and Journal of Retailing and Consumer Studies. He also founded the research community "Cultura e Consumo Brasil" and "The Scrutinizers," an international network of researchers interested in culture and consumption studies.