Bachelor's degree in Management (Catholic University), with a Post-Graduation in Digital Marketing (IPAM). Eight years of experience as a Strategy, Marketing, and European Funds Consultant. Three years as a Digital Marketing Consultant at Mustard in Lisbon, focusing on Strategy and Social Media Management. Nine years as a Social Media Manager for Heelbook, recognized as one of the best Facebook pages of the year by AgoraPulse in 2015. Trainer since 2016, teaching through Udemy, FLAG, and IEFP.