João Freitas holds a Bachelor's degree in Economics from the University of Minho and a Master's degree in Management, specializing in Strategy and Entrepreneurship, from CATÓLICA-LISBON School of Business and Economics. He is currently the Chief of Growth & Marketing at Host Hotel Systems, leading the growth of a top hospitality software provider with over 2000 clients in 13 countries and a 40% market share in Portugal. He also serves as Entrepreneur in Residence at Startup Braga and advises several startups, fostering Portugal's entrepreneurial ecosystem. Previously, João held key roles at HiJiffy, leading business development, and at Breadfast, managing operations and marketing. He co-founded Huubster and has collaborated as a trainer with organizations such as Turismo de Portugal, NOVA IMS, and Startup Lisboa, specializing in Digital Marketing, Sales, and Entrepreneurship.