Lara Marques holds a Master’s degree in Management, specializing in Finance, from the Grande École program at ESCP Europe and Universidad Carlos III de Madrid, as well as a Bachelor’s degree in Management from NOVA SBE. She teaches in the areas of digital transformation, technology strategy, and value creation through technology investments, with a particular focus on the digital transformation of large organizations. Alongside her academic role, she is a Director in SAP’s Global Strategic Customer Program, where she leads initiatives for global enterprise clients.